Posts Tagged ‘Communication’
How to Establish an Effective Brand Voice
Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It may take some time and thought, but the rewards make any effort well worth it. A social media account that people want to follow, killer website copy and compelling content marketing…
Read MorePeople Wisdom from Gandhi
In his terrific new book, Reinvent Yourself, prolific author, entrepreneur, blogger, podcaster, and serial reinventor-of-self, James Altucher shares a ton of wisdom. Included are lessons from business titans to historical figures; world-class athletes to top entertainers, and many more. And, in his usual humble, self-effacing way, he shares golden nuggets of wisdom from…himself as he takes their lessons and serves them up…
Read More14 Business SMS Messages Everyone Needs to Use
Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do I need to send? Can I get sample SMS messages to use? These are great questions and I’m going to answer them today. To put it simply there are a…
Read MoreMake the Switch to Cloud Communications
These days, it seems that everyone is talking about how great the “cloud” is. After all, the cloud can help connect your employees over a range of devices, anytime, anywhere. But what is cloud-based communications exactly, and why should you consider cloud-based communications for your business? Here, we will explore the top five reasons why…
Read MoreContext is King
Context is king. When you think about companies who take risks and are edgy when it comes to their marketing, the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Super Bowl TV spotathon. Nationwide unveiled a TV spot during the Super Bowl where a small…
Read MoreDelivering Insight: What Happens Next?
The CMO and Sales VP were reviewing their latest programs to get their people delivering insight to their customers. They went through a series of provocative issues and insights—each tuned to a specific set of problems and challenges. Each offered a unique point of view, helping the customer think differently about the business. Each was…
Read More5 Ways to Thank Your Customers with Autoresponders
Cha-Ching! You’ve made a sale and now you have a customer. But until you get him or her to come back and buy again, it’s just a one-off transaction. To win repeat business and build a customer base, you’ll have to start focusing on the other side of your sales funnel: the post-purchase experience. Then…
Read MoreWhat Wedding Photography Can Teach You About Business Agility
All businesses share certain qualities, but you might be surprised that wedding photography covers a wide range of similarities to most small businesses. A full calendar, strong social skills, uncertain finances, cutthroat competition and expensive, quickly depreciating equipment are among the many challenges that might sound familiar. And I’m a firm believer that the lessons…
Read More5 Reasons Why SIP Trunking is a Game Changer
Modernizing any system of communication is crucial to the workplace, especially in this lightning-fast digital era. Any company looking to upgrade their outdated systems to a more current version is right to do so; existing VoIP technology is sufficient for the tasks at hand, but a call system with SIP trunking is rapidly spreading as the new, revolutionary means…
Read More5 Apps to Increase Work Productivity
Everyone knows good communication among colleagues is key to a healthy office environment. Beyond email, there are so many tools out there to increase efficiency and productivity or simplify processes. Today’s communication tools can help solve internal business communication problems and assist companies achieve their goals. What are some of the solutions people are using…
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