The Power of Body Language for Business in the USA

Perhaps you do not realize, but someone recognizes you due to a memorable, uncomfortable, humorous, or bad expression and/or body posture you exhibited at a given moment. It is important to know that body language has been studied, and there are proven characteristics of expression associated to codes that reveal people’s personalities. This is what…

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5 Helpful Ways to Make Customers Feel Welcome

Customers to just about any business nowadays have plenty of options available to them, and they know that they can easily take their dollars elsewhere. In this highly competitive market, it’s not enough to have a great product at a competitive price. You also need to make your client feel welcomed and appreciated. The good…

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How to Establish an Effective Brand Voice

Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It may take some time and thought, but the rewards make any effort well worth it. A social media account that people want to follow, killer website copy and compelling content marketing…

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People Wisdom from Gandhi

In his terrific new book, Reinvent Yourself, prolific author, entrepreneur, blogger, podcaster, and serial reinventor-of-self, James Altucher shares a ton of wisdom. Included are lessons from business titans to historical figures; world-class athletes to top entertainers, and many more. And, in his usual humble, self-effacing way, he shares golden nuggets of wisdom from…himself as he takes their lessons and serves them up…

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14 Business SMS Messages Everyone Needs to Use

Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do I need to send? Can I get sample SMS messages to use? These are great questions and I’m going to answer them today. To put it simply there are a…

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Make the Switch to Cloud Communications

These days, it seems that everyone is talking about how great the “cloud” is. After all, the cloud can help connect your employees over a range of devices, anytime, anywhere. But what is cloud-based communications exactly, and why should you consider cloud-based communications for your business? Here, we will explore the top five reasons why…

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Context is King

Context is king. When you think about companies who take risks and are edgy when it comes to their marketing, the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Super Bowl TV spotathon. Nationwide unveiled a TV spot during the Super Bowl where a small…

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Delivering Insight: What Happens Next?

The CMO and Sales VP were reviewing their latest programs to get their people delivering insight to their customers. They went through a series of provocative issues and insights—each tuned to a specific set of problems and challenges. Each offered a unique point of view, helping the customer think differently about the business. Each was…

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5 Ways to Thank Your Customers with Autoresponders

Cha-Ching! You’ve made a sale and now you have a customer. But until you get him or her to come back and buy again, it’s just a one-off transaction. To win repeat business and build a customer base, you’ll have to start focusing on the other side of your sales funnel: the post-purchase experience. Then…

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