Posts Tagged ‘Chris Horton’
Mobile First Means Content First with Responsive Web Design
Even though I’m still wrapping my head around all the nuances of “mobile first = content first,” I believe the phrase aptly reflects an important new reality for businesses and marketers that can be understood as a two-part equation:
Read More Ad Retargeting: It’s About Context, Relevance & Value
The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.
Read More Online Ad Spend: Still Rising, Trending Mobile & Social
They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013.
Read More Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
Taking a spin through the roster of partnerships announced in the US alone, it’s clear Apple is going all in on Apple Pay. Where Google struggled to ink deals with major banks and card carriers, Apple has secured agreements with the big three credit cards.
Read More How IBM Used Inbound Marketing to Thrive in the Digital Age
The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
Read More Using Digital Influence to Enhance the In-Store Experience
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
Read More Is Your Website a Novelty or a Utility?
If you’re a small business owner who has put off committing to a website, the time has come to build one. If you have a website that is operating more like a novelty than a utility, the time has come for a redesign.
Read More The Real Value of Viral for Businesses
With the growing importance of digital marketing in general and social media marketing in particular, the word “viral,” along with the sentiment behind it, seems to be gaining more and more traction.
Read More How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.
Read More Digital Video Ad Convergence Keeps TV Relevant
One of the big winners of this inevitable march toward digital integration is none other than the crown jewel of traditional advertising: TV. Long Live the Boob Tube.
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