Posts Tagged ‘Chris Horton’
Online Video as the Modern Day Yellow Pages Ad
Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer: one book that contained the names, addresses and phone numbers of virtually every local business.
Read More Marketing Goes SoLoMo
As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.
Read More Don’t Blink: Here Comes Ephemeral Marketing!
You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media).
Read More Why Mobile Apps Will Drive the Future of Marketing
Virtually every day, new evidence emerges of the consumer shift to mobile. Businesses can utilize specific-use mobile apps to enhance and/or simplify the customer experience with their brand.
Read More Forget Mobile First: It’s Bigger Than That
We marketers love buzzwords and phrases. The latest marketing buzz-phrase du jour is “mobile first.” As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means.
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