Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices.
Chris Horton
Why Your Brand Should Invest in Mobile Video Advertising
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular.
Is Social Advertising Subverting Social Media Marketing?
While seen by many as the inevitable advancement of ad tech into fertile new territory, the trend of brands investing in social advertising is a growing cause for concern among many practitioners of and believers in “organic” or “traditional” social media marketing.
The Importance of Brand Integrity in the Digital Age
Most importantly, understand that achieving true brand integrity in the digital age is an ongoing process, not a one-and-done destination; it’s a marathon, not a sprint.
Businesses Flock to Facebook Mobile Ads: Should Yours?
One thing is for certain: a lot of businesses are truly bullish about Facebook mobile ads. This blog is meant to help you decide whether yours should be too.
Google to Businesses: You Have Until April 21st to Get Mobile Friendly
Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year.
Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
Remember, social media marketing is a big tent, and is likely to only get bigger in coming years. A highly complex and expansive environment, social works best when it’s highly integrated and inherently inclusive, which means you should leave behind the or and embrace the and.
Social Media Marketing: It’s Complicated
I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine).
4 Insights from the Web Design Trenches
As the world goes digital, brand websites are fast becoming the primary go-to source of information for prospects and consumers, supporting – and in some cases replacing – many key business functions of their bricks-and-mortar counterparts.
Consumers Go Mobile for the Holidays
Aside from watching Europeans landing space probes on comets, I can think of nothing more enjoyable than poring over holiday season mobile device usage data.
