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Home / Archives for Business Plan

Business Plan

A Great Product Will Fail Unless You Price It Right

May 23, 2013 By Marty Zwilling

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.

Filed Under: Pricing Strategy Tagged With: Advertising, Business Plan, Competitors, Investors and Lenders, Pricing, Product Development, Profits, Startups, Subscription, Value

5 Steps for Calculating Your Startup Costs

May 20, 2013 By YEC

You can’t create a realistic business plan without knowing how much it will cost to get your business up and running. If you don’t have an idea of your startup costs, you won’t know how long you’ll have to bootstrap, how much funding you’ll need, how quickly to scale. In other words, without calculating your startup costs, you don’t really know where you’re going—or how you’re going to get there. And your company could fail before you even hit the break-even point.

Filed Under: Funding a Startup Tagged With: Business Plan, Expenses, Facilities, Finding Capital, Human Resources, Investors and Lenders, Marketing, Planning, Setting Goals

How Entrepreneurs Qualify for Funding from Banks

May 16, 2013 By Marty Zwilling

A common question I get is “How do I get a bank loan to fund my startup?” The default answer is that it probably won’t happen, because most banks just don’t make bank loans to startups. The failure rate is just too high, and startups typically don’t have the assets or revenue stream to back up the loan. That’s why Angel investors are so sought after by entrepreneurs.

Filed Under: Funding a Startup Tagged With: Banking, Business Credit, Business Plan, Finding Capital, Investors and Lenders, Startups

The Combination That Gives Solopreneurs a Great Chance to Succeed

May 14, 2013 By Larry Keltto

If you have passion, talent, and a market, then the odds of solopreneurial success are high. But what if you don’t have all three? What combinations will work and which ones won’t?

Filed Under: Best Practices Tagged With: Business Plan, Business Training, Developing an Idea, Keys to Business Success, Motivations, Overcoming Obstacles, Product Development, Sole Proprietors, Solopreneur

Do You Feel Pulled in Multiple Marketing Directions?

May 10, 2013 By Elaine Fogel

Marketing has embraced every new channel and technology that it changes at the speed of light. And with those changes come specialists who claim that theirs is the best on the block for your small business or nonprofit organization.

Filed Under: Marketing Plans Tagged With: Business Plan, Content Marketing, Marketing, Mobility, Planning, Search Engine Optimization, Setting Goals, Social Media, Technology

Three Lessons I Wish I Knew Before Starting My First Startup

Apr 26, 2013 By Jun Loayza

If I had discovered these top three lessons when I first began as an entrepreneur, perhaps I would have been able to indulge in more than deli sandwiches earlier on in my career. If you’re a first time entrepreneur, taking these tips to heart can really influence your progress…

Filed Under: Creating a Plan Tagged With: Business Plan, Hiring, Investors and Lenders, Mistakes, Networking, Planning, Relationships

Don’t Let Your Beliefs Limit Your Pricing

Apr 23, 2013 By Jerry Osteryoung

As a business owner, you want your prices to be fair to both you and your customer. But your price should also reflect the value that your customers are getting. Don’t limit your pricing based on your fears of what customers will think. If you’re still offering value, then you’ll find the customers you need.

Filed Under: Pricing Strategy Tagged With: Business Plan, Competitors, Customer Experience, Differentiation, Planning, Pricing, Relevant Benefits, Value

The Marketing Plan: Essential Elements

Dec 21, 2012 By Will Adams

Have you thought about your marketing plan? To compete in a crowded marketplace, you have to go in with a plan that you’ve thought about and put together carefully and intentionally. No matter what stage your business is at, you should have a plan for your marketing efforts.

Filed Under: Marketing Plans Tagged With: Advertising, Business Documents, Business Plan, Communications, Competitors, ECommerce, Expenses, Market Segmentation, Marketing, Marketing Plan Essential Elements Advertising Business Documents Plan Communications Competitors E-Commerce Expenses Market Segmentation Online Strategy Planning Materials Sales Customer Lists, Online Strategy, Planning

How Big Is the Market

Dec 20, 2012 By Chris Barnes

Do you know how many people out there might be interested in your product or service? Any investor or lender is going to ask how big your market is as one of their first questions, and the answer is an important factor in a business’s long-term success.

Filed Under: Creating a Plan Tagged With: Business Plan, Investors and Lenders, Market Segmentation, Market Size Investors Lenders Potential Customers Market Segmentation Business Plan Marketing Sales

Applying Political Terms to Marketing Segmentation

Dec 20, 2012 By Scott Miller

There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.

Filed Under: Marketing Innovations Tagged With: Advertising, Branding, Business Plan, Competitors, Customer Acquisition, Customer Loyalty, Establishing Priorities, Market Segmentation, Marketing, Sales Strategies, Setting Goals, Tracking Data, Value, Word of Mouth

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