6 Golden Rules for Handling Customer Complaints

Most employees hate complaints. They don’t like having to deal with customers who call or visit their store or office with a complaint. What they don’t understand is that a complaint is actually a positive thing. You can’t always meet every customer’s expectations.
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Turning Adversity into Opportunity

In times of uncertainty, it is especially important to go above and beyond to strengthen employee engagement. Leaders may set the direction, but it is the people throughout the organization who make things happen.
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Always Go the Extra Mile

Customers reward companies that are seen to go the extra mile—even if they don’t personally benefit from that effort. In fact, customers are willing to pay more for a product, frequent one store rather than another, and, in general, have a more positive impression of a company or brand that is perceived to put in more effort.
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