Marketing automation is one of those buzz words that is being bandied around quite a bit lately so I thought it was time to define it and help you determine if it makes sense for your business. Marketing automation refers to software platforms and technologies designed to help businesses market/communicate more effectively on multiple channels […]
Automation
Reskilling Your Employees Can Be Part of Your CSR Strategy
You can give back to the community by helping workers prepare for an automated future. In the coming years, automation will displace millions of workers. However, this prospect isn’t as bleak as it sounds. Humanity has a remarkable ability to adapt, and so it shall again. As an employer, you can help workers upskill, while […]
The Promise of Manufacturing Automation for All Starts with Generative Design
As a manufacturer, you’re certainly familiar with the concept of generative design by now—but there’s still some confusion over its real definition. Many in the manufacturing community would have you believe that generative design is merely a branch of topology optimization or procedural modeling. But in reality, generative design is a more profound change in approach than that. It’s an […]
4 Automated Marketing Strategies That Grow Revenue
Starting a small business can be thrilling and intimidating at the same time. Managing your financials, employees, company image and pushing sales can be overwhelming—leaving little to no time for marketing endeavors. If you own or operate a small business, automating your marketing can help drive traffic to your mobile site, increase brand awareness and […]
7 Ways Automation is Helping Support Teams Deliver a Personalized Customer Experience
Businesses need loyal customers for long-term growth and profitability. But what’s the best way to get them to stick around? One of the keys to effective customer retention is the creation of a personalized customer care experience. Did you know that 52% of consumers are likely to switch to a different brand or product if […]
3 Highly Effective Tips to Deal with Delinquent Accounts and Collect Late Payments
People that don’t pay their bills on time are the bane of most account managers’ existences. Hunting delinquent customers down, discussing the problem, and extracting the funds can be a long, tedious process. You wind up wasting hours (or even days) of valuable work just to deal with a handful of negligent accounts. Don’t let […]
Important Work Automation Forms to Consider
Businesses are undergoing dramatic transformations with the advent of AI and automation. The very fabric of the workplace is being transformed by the implementation of different types of automation systems. The technological changes are designed to perform routine and repetitive duties, augment human activities, and in some cases replace humans altogether. The implementation of workforce […]
6 Ways to Improve the Performance of Your Small Business
As a small business, you will always benefit from improving your operations, and there are a number of things that you can do to remain competitive. These options include using digital marketing, outsourcing their bookkeeping and keeping up with the latest trends. You can also inspire employees, create a high-quality website and automate as many […]
9 Ways Automation Makes Your Sales Team More Efficient
A good sales team is one that is persuasive, effective, and above all, efficient. Having the soft skills to close a deal is paramount. But, it’s also important that a salesperson has the tools to prioritize, nurture, and in some cases, move on from as many leads as possible. That’s where automation comes in. In […]
9 Ways Automation Makes Your Sales Team More Efficient
A good sales team is one that is persuasive, effective, and above all, efficient. Having the soft skills to close a deal is paramount. But, it’s also important that a salesperson has the tools to prioritize, nurture, and in some cases, move on from as many leads as possible. That’s where automation comes in. In […]
