Posts Tagged ‘Analytics’
How to Use Analytics to Make Informed Decisions
In business, the better decisions that you make the more success you will have. That is why it is vital that you take the right approach. Using advanced analytics, you can improve your decision making and take your company to the next level. Here are the strategies and tactics you need to know: Your Market…
Read MoreMaking the Case for AI as the Perfect Shield Against Security Threats
The world is digitally connected more than ever before. Businesses are making use of IT to boost their visibility, maintain a competitive edge and drive more revenue. However, the threat landscape is something else. Attacks have become complicated. The proliferated use of the internet has seen hackers who are now resorting to smart and hi-tech…
Read MoreHow to Carry Out a Content Campaign in 10 Clear Steps
Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount…
Read MoreTV Ad Effectiveness: Reinvented for the Year 2018
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in…
Read More9 Analytics Considerations for Redesigning Your Website
The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or…
Read MoreScoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept…
Read MoreTop Digital Marketing KPIs Your Business Needs for Higher Profits
In business, you won’t get very far without key performance indicators (in short, KPIs) to monitor your success. They help you see the big picture, evaluate your strategy and plan for the growth of your business. Measuring KPIs in digital marketing is essential when it comes to bringing in a positive return on investment. Why’s…
Read More8 Best Email Trackers Worth Using
Have you ever wanted to know if someone read your email? As creepy as it sounds, these email tracking tools actually exist. Whether you are emailing for business or your job, email tracking is an excellent tool that can give you great insight into an important part of your business. Some of the best email…
Read MoreBoost Your Facebook Ad ROI Through Image Optimization
After AdWords, Facebook is the most popular digital advertising platform on the Internet. Advertisers spend around $40 billion on Facebook ads every year. The appeal is completely understandable. The average ROI of a Facebook advertising campaign is 450%. Unfortunately, aggregate statistics obscure challenges new advertisers face. Many small advertisers with limited budgets fail to break…
Read MoreMeasuring the Impact of Your Digital Signage
Regardless of what your digital signage consists of, it is important to measure how effective it is and whether or not it is having a positive impact. Looking at the ROI is an essential part of measuring the success of your digital signage, particularly because the signage is designed to bring value to your business.…
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