It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read customer chat logs, look at site searches, and of course… talk to your customers! Forums, chat logs, and the other […]
Analysis
4 Essential Digital Marketing Actions for Startups and Small Businesses
Today, being successful in business means adopting the digital way, including when it comes to marketing strategies. According to Magna, the research arm of IPG Mediabrands noted that digital ad spending reached $209 billion worldwide in 2017, which is 41 percent of the advertising market. It surpassed TV ad spending with only $178 billion or […]
How to Analyze Your Data for Decision-Making
The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can derail that end value. In my 1,389 hours of data analysis at Seer (that’s nearly 2 months straight – 14% there, […]
4 Reasons to Love Complaints
We all know that one person who loves to complain. It feels as though they always have something negative to say about the food, or the service, or whatever they deem sub-par that evening. As much as this type of person may annoy you personally, small business owners should love the complainer. In fact, embracing […]
