In today’s cutthroat economies and resource-tight landscapes, virtually every business owner spends a lot of time (and usually stress) trying to unlock the secrets to sustainable growth, positive ROI, and successful business decisions. From consultants and firms to fancy software’s to robust information products, countless offerings available today promise that they’ll make meaningful improvements to […]
Analysis
8 Top Business Analyst Skills You Need to Succeed
Business analysts help companies make decisions and improve the way that they use their existing assets. It’s a tall order to fill. To get this job done, they rely on a refined set of skills that impact not just their knowledge, but also the way they interact with people. Below, we look at skills any […]
How Important Is Analysis In Project Management?
Ever since people could interpret information, we have found increasingly various ways to analyse this data and make it work to our advantage. But as technology increasingly picks up pace, the more the need for analysis presents itself. Or does it? Is it helpful? When we employ analytics, we aim to gain something meaningful out […]
How to Analyze Lost Sales
Losing a sale never feels good, but it’s a natural, recurring event in any salesperson’s job. That said, if you’re losing sales consistently, you need to take action. Lost sales analysis (sometimes called by different names, like “win-loss analysis”) is a process that helps you identify not just how a prospective sale went wrong, but […]
6 Ways Aspiring Business Owners Can Leverage Market Research and Competitive Analysis
(Photo by William Iven on Unsplash) So, you want to start a business? Although the right resources and passion will go far, you must employ competitive analysis techniques before you can launch! Not sure how to carry this out? Read on! There are many ways to conduct the kind of market research and competitive analysis that’s necessary […]
The Payoff from Audience Research
It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read customer chat logs, look at site searches, and of course… talk to your customers! Forums, chat logs, and the other […]
4 Essential Digital Marketing Actions for Startups and Small Businesses
Today, being successful in business means adopting the digital way, including when it comes to marketing strategies. According to Magna, the research arm of IPG Mediabrands noted that digital ad spending reached $209 billion worldwide in 2017, which is 41 percent of the advertising market. It surpassed TV ad spending with only $178 billion or […]
How to Analyze Your Data for Decision-Making
The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can derail that end value. In my 1,389 hours of data analysis at Seer (that’s nearly 2 months straight – 14% there, […]
4 Reasons to Love Complaints
We all know that one person who loves to complain. It feels as though they always have something negative to say about the food, or the service, or whatever they deem sub-par that evening. As much as this type of person may annoy you personally, small business owners should love the complainer. In fact, embracing […]
