9 Questions to Ask Yourself Before Choosing a Business Partner

Launching a business is both one of the toughest and most rewarding experiences an entrepreneur will encounter. For that reason, many entrepreneurs join forces with a partner in order to defray costs, build creativity and keep their sanity. Starting a business with a partner is like getting married. Before you say “I do” to just anyone, consider the following:

1. Do you want or need a business partner? Starting a business is risky. Taking the plunge alone can seem impossible. But before you hitch yourself to another person, explore the option of starting a business on your own. You may be surprised at how prepared you are to be a solo entrepreneur.
2. Does your business partner-to-be have solid financials? A lot of people can be fun over dinner or drinks, but when it comes to sharing your livelihood with another person, you must be cautious. Perform a detailed credit check to ensure there are no skeletons. Ask for detailed documents on their financials and be prepared to show your partner the same.
3. Do you and your business partner-to-be share common values, goals and work ethic? Building a business from scratch is a long process. It may seem like a no-brainer, but it’s important to consider core values before jumping into a partnership. Make sure you are on the same page when it comes to the important business values like brand identity, workplace policies and long-term growth strategies. Likewise, it’s important that you both treat others—from your team members and contractors to customers and the media—with the same level of respect.
   Related Article: How to Strike and Sustain a Successful Partnership
4. Does your potential partner’s skill set clash with or complement your skills? Sharing the workload is one of the best reasons to partner up. But if your skills overlap, you find yourself trying to compete with each other, or worse, you’ll have a skills gap and your new company could be in trouble. In the most ideal situation, you and your partner will meet your business’s leadership needs in different but complementary ways. For instance, if you are the charismatic type who understands how to close a deal, you may want to partner with a more cerebral personality who is more comfortable with strategy.
5. Do you have a lawyer? There are millions of reasons why you should consult a lawyer before you start a business, including personnel issues, real estate and copyright protection. These reasons are compounded when you add another person with equal claim to any profits you make. Get a lawyer you trust from the get-go and make sure your partner is on board with the legal necessities.
6. Do you have the same style of communicating? At the beginning of any relationship, including a business partnership, we often accommodate someone else’s communication quirks. We may even think it’s cute that he or she doesn’t use proper grammar in emails or enjoys late night phone calls about strategy. But after millions of interactions, these little differences can create real tension. Make sure that you and your business partner can communicate on the same level and with profound honesty before you build any products or sign any paperwork.
7. Have you protected yourself and your brand? Joining forces is exhilarating, but it also puts you in a vulnerable place. Have you considered how this partnership will impact the business identity? Make sure that your potential business partner won’t have a negative impact on the legacy you’ve built up to this point. The same logic applies if this is your first business and you are protecting future prospects down the line.
8. Are you splitting the company 50/50? Fairness is key to deciding how you will split up ownership of your new company. Just remember to have your lawyer carefully review any operating agreements to ensure that profits are distributed accordingly and that you are comfortable with any tie-breaker clauses should you and your potential partner disagree.

Author: Danny Boice is the Founder and CEO of Trustify, a new service that lets consumers order a private investigator on-demand to check on anything or anyone. Prior to Trustify, Danny founded Speek, which patented a new way of doing conference calls without annoying dial-ins and PINs. He was also appointed as Entrepreneur in Residence to the United States under President Barack Obama and has taught at Georgetown University.