SEO, or search engine optimization, is a very effective way to improve your new business’s reach and overall conversion rates. That being said, although there are many benefits that come with SEO marketing, it can be challenging to do and stay on top of – alongside every other aspect of running a business.
If you run a new small business and are interested in improving your SEO practices or think that SEO will be able to help you, this article will go into more detail about some of the most effective ways to properly execute your strategy and reap the benefits as a result.
Outsource to Professionals
When you have effective SEO marketing, you will put your new business’s best foot forward to increase the number of people who see your brand and who make purchases from your brand too. Effective SEO allows you to get higher up the search engine results pages for search queries relevant to what you offer. Importantly, it does this naturally so that your increase in traffic comes from organic leads and not through paid advertising – though obviously, paid advertising has its place.
That being said, there is no getting around the fact that having good SEO is time-consuming and difficult. Search engines regularly update their search algorithms, punishing certain practices and highlighting what they deem to be worthy content – keeping up to date, let alone taking the time to create all the needed content and outreaching out to bloggers, is a full-time job.
Focusing on SEO can get in the way of you actually running your new small business, and if you don’t get it right, then this will all be time wasted. It’s a good idea to outsource your SEO needs to professionals like clickintelligence.com, which can create content that will ensure your new startup climbs the ranks on Google and begins on sound footing.
Do Keyword Research
Good SEO means incorporating the right keywords into your content and then ranking for those keywords as a result. Therefore, it’s clear how important it is to choose the correct keywords that apply to your startup business and that people who will likely purchase from you will search. Getting these even slightly wrong will mean that a lot of time has been wasted, and a lot of work will need to be redone. You need to rank high under the relevant search terms and keywords for your business; otherwise, people who want to use your business will not be able to find you, and others using your chosen search terms will be disappointed in what you have to offer.
Have a look at the blogs of your competitors to get an idea of the kinds of keywords you should try and rank for. On top of that, there are also websites that you can turn to, which will provide you with information on the keywords that are best for you to focus on. Don’t use terms that will be too hard to rank for, as this will lead to too much effort for little reward. Take your time to find the ones that will be most suitable for you – again, talking to professionals will guide you in the right direction.
Develop Long-Form Content
Long-form content is effective for SEO. It is published content that’s usually between 1000 and 7500 words long. Longer pieces have a higher chance of ranking on Google as they use multiple different keywords and also cover a lot more information. These in-depth pieces also help to position you as an authority figure in your industry – they should be providing worthwhile content in response to direct questions or searches by your target market. You can then use shorter pieces to give additional information.
By writing long-form content, you improve the likelihood of ranking on Google and other search engines as they rank authority pieces higher, particularly ones that are shown to have great value to the reader – something a longer article is more likely to do. Some of the best examples of long-form content include but are not limited to the following:
- In-depth blog posts
- eBooks
- Case studies
- Product guides
- Datasheets
- Brochures
- Whitepapers
The topics covered in your long-form content need to pertain to your new startup’s industry and will be what people look for. Consider some of the common questions you get asked and then create content around these questions. If your authority in the field and on the subject grows, readers will come back to your blog or other content deliberately for more answers or to know your opinions. You also need to mention the work that you do as part of your strategy needs to focus on telling customers what you offer and why they should consider working with you.
SEO is difficult to get right, and there can be many pitfalls. However, putting in the time and effort to incorporate it into your marketing strategy and interactions with the public and clients will put your new startup business in a stronger position.
Trying to do the work in-house is an option if you devote an employee to the task; however, working with external professionals with expertise in SEO is usually a better way to go, as they will be able to use years of experience to get you the results you want that will set your new business venture off on a successful level right from the get-go.
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