If you’re a business owner, you know that the packaging of your products is just as important as the product itself. It’s the first thing customers see when they open up your product, so making it look good and feel right is important. Your packaging can make or break a sale. Here are seven tips to help you create better packaging in 2023.
Use color to highlight important features
The best packaging designs use color most appropriately and effectively possible. Color can help customers see what’s inside your package by making it easier for them to distinguish between different types of products inside — for example, if your product is wrapped in green shrink wrap, then adding yellow lettering on top makes it much easier for people who have trouble distinguishing colors to know which type of product they’re looking at (and vice versa).
Don’t overdo it
If you want your packaging to be the best, you need to start by not overdoing it. The most important thing is to keep your packaging simple and clean. You should also make sure that it’s fun and light, colorful or minimalistic, depending on what works best for your brand. Another important thing when designing a package is ensuring it’s eco-friendly so that customers know they are buying something that helps the planet!
Make the unboxing experience fun
When shipping products, it’s important to ensure that the unboxing experience is fun and easy. This can mean anything from using a box that feels good in your hand when opening it, or one that’s recyclable and reusable. Here are some tips for making sure your customers have an enjoyable experience:
- Use a reusable box designed for your product (for example, if you’re selling vacuum cleaners). The more reusable packaging options you offer, the better chance of getting repeat business from consumers who love shopping at physical stores instead of online retailers like Amazon Prime Pantry—which could mean more sales overall!
Use unique, cute, special wrapping papers that your recipient can use later
Make sure you use unique and fun wrapping paper when you wrap the gift. It’s not just about the paper itself; it’s also about how you present it.
- Don’t use plain brown packaging like we have been doing for years! This can get boring fast; even worse, your recipient won’t know what to do with the packaging after they’ve opened it. They might feel like, “Oh no! There is no use for this anymore,” or “What am I supposed to do with this now?” So try something different instead, like tissue paper or ribbons, depending on the gift (e.g., candy bar wrapper). The possibilities are endless!
Recyclable, sustainable packaging is a must
Recycling is important because it helps to reduce the amount of waste that goes into landfills. If you’re doing your part and recycling, you can be sure that your packaging will be used again and again.
If your product comes in recyclable packaging, then make sure that it is properly labeled so that consumers know which types of plastics are recyclable and which aren’t. This will help save money on disposal fees when recycling companies come by for pickup at factories or warehouses where products are stored before being shipped out for distribution nationwide or internationally!
Stay on top of trends in colors and textures
In the world of packaging materials, trends are always changing. Whether it’s a new color or texture, you should be willing to try something new. If you’re unsure what works and what doesn’t, ask other people who work in your industry (or even friends).
If you see something that looks good but isn’t doing well with customers, don’t be afraid to go back to what worked so well before—and maybe even mix things up by using some new materials or colors.
Increase the transparency of packaging for your customer
Packaging can often be a vehicle for overpromising and under delivering. Highlight the positive aspects of your product and downplay the negative characteristics. If there is an issue with your product, the customer should be aware immediately. Ensure instructions are clear and concise, so the customer doesn’t have to search for answers.
Make sure you know your brand’s personality
How do you identify it? Well, no one way fits all brands. Some companies have distinct personalities based on their core values or mission statement; others may be more complex and nuanced than that. But whatever your brand is like today (or even if it hasn’t been developed yet), think about what makes it unique—and then use that as inspiration for packaging design and branding efforts as we advance!
As you can see, there are many ways to improve the customer experience. You don’t need to be an expert at all of these things (we’re not), but it’s important to stay on top of packaging and design trends to keep your customers happy and loyal.