• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Aug 14, 2022
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

Home / Run and Grow / Operations / 6 Baby Steps You Can Take to Grow Your Business
6 Baby Steps You Can Take to Grow Your Business

6 Baby Steps You Can Take to Grow Your Business

4510 Views

Sep 13, 2016 By SmallBizClub

Growing a business isn’t for the faint of heart. It comes with a lot of challenges, dedication and pain. Having a stellar product or service alone isn’t enough to turn your idea into a successful, profitable business. From marketing and branding to considering your customer experience, the life of a business owner can be hectic and stressful. Following these six baby steps can take the guesswork out of growing your business and set you off in the right direction.

Develop a Referral Strategy

What’s better than landing new customers or clients that you didn’t have to actively seek out? Implementing a referral strategy from day one can save you massive dollars on outbound marketing. This way you can help expand your business through word of mouth. That is definitely one of the most effective ways to spread the word about your business to a new crowd.

Find a Mentor

Although it may be difficult to find time for mentoring, it’s one of the most important things you can do as a business owner. Surrounding yourself with other people who have been successful in your industry can save you time on making common mistakes. Better yet, if you don’t have the money to hire a mentor and you don’t know one personally, free resources like SCORE can put you in touch with expert mentors who will hold your hand through the process. This can really help teach you a lot of essential skills to build your business and find success fast.

Create Valuable Content

Content marketing is valuable. Not only can it help you attract new visitors to your website and social media pages, but more importantly, it also helps you build rapport with your potential clients and customers. The important thing to remember when it comes to content is leading with quality, rather than quantity. The keyword on content is value.

Focus On the Customer Experience

Have you heard that it’s more expensive to attract a new customer than it is to keep an existing customer? Keeping your existing customers and clients happy is the key to growth and longevity. What can you do to create a unique customer experience and instill a sense of loyalty? It is so essential that you build a relationship with your customers and leave them wanting to come back.

Hire Professionals

Don’t get caught up doing your own accounting or legal, unless that’s what your expertise is. When it comes to legal matters you want to make sure that you hire a professional. Different corporations can help you find the best legal help for you. They also will know what they are doing and can be a great resource to help you answer any questions that you may have.

Make Friends With the Media

Regardless of your marketing budget, you should take advantage of free publicity every chance you get. Learning the art of pitching the media and getting media mentions is something every business owner should learn in order to grow their business. As Richard Branson would say, “a front page news story is infinitely more effective than a front page ad.”

Expanding your business doesn’t have to be rocket science. An internet full of free marketing resources, a little bit of strategic planning, and working smarter, not harder, can catapult your business to the next level.

Kara MastersonAuthor: Kara Masterson is a freelance writer from Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max. Kara recommends looking into Fisher & Talwar – Professional Law Corporation for more information on building your business with legal help.

Filed Under: Operations Tagged With: Employees, Growth, Hiring, Team

SmallBizClub

SmallBizClub

SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. That means guides to the complex worlds of financing and technology. It means business owners sharing their personal stories—both successes and failures— through articles, video, and most important, answers to your small business questions. Follow us on Facebook, Twitter, and LinkedIn

Related Posts

  • Why Businesses Should Treat Employee Burnout as a Risk Management Issue
  • How to Hire the Best People for Your Team
  • 8 Ways to Improve Your Company in the Wake of the Great Resignation

Primary Sidebar

Random

Is a Retail Franchise for You?

Nov 11, 2013 By Bill Bradley

6 Tips for Success When Advertising on Facebook

Sep 17, 2019 By SEER Interactive

Are You Sure That Your Customers Are Online?

May 29, 2018 By Elaine Fogel

How To Do Marketing After The Pandemic

Jul 1, 2020 By Matthew Davies

Google Plus Local Tips for Franchises

Jul 19, 2013 By Harry Kierbow

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2022 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy