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When First Becomes Last

By: Bob Burg

 

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Lately we’ve looked at placing other peoples’ interests first and how, far from being self-sacrificial, it’s actually the key to building successful business and personal relationships.

 
So, it was very cool to come across the following quote from one of my heroes, High Point University President, Dr. Nido Qubein:
 
“People who invariably put themselves first will find that others tend to put them last.”
 
True, isn’t it? The more we focus on ourselves the less others focus on us. The more we focus on others, the more they focus on us. In his classic, The Science of Getting Rich, Wallace D. Wattles touched on this as the natural principle that “action and reaction are always equal and in opposite directions.”
 
 
As you place your focus on the interests of others and constantly ask yourself how you can add value to them (again, this includes business and personal relationships) you’ll find they tend to do the same. Or, in today’s lingo, “right back at ya’!” 😉
 
The question some will have, however, is, “but what if they don’t? What if they’re just the ‘selfish’ type who cares only about themselves?”
 
Sometimes, it doesn’t matter. If, for whatever reason, the benefits of the relationship (business or personal) are worth it to you, then no need to change anything. Just be aware and watch your back. So long as both parties benefit, carry on.
 
Or, depending upon the unique circumstances and the type of relationship, you have choices including, but not limited to:
 
  • Continue to focus on them believing that they are simply in the growth process. You can gently and tactfully coach them along, as well. Some will get it and grow into it.
  • Immediately remove yourself from their life and influence. You don’t need to be mean or nasty about it or even verbalize it. What if circumstances dictate you’re not being able to sever all ties? That’s okay. Stay classy. Always treat them with respect. However, you won’t be emotionally involved in the relationship.
 
Most people though will indeed respond as you set the frame.
 
To paraphrase Dr. Qubein, put them first and they’ll tend to put you first.
 
Life is good.
 
This article was originally published by Bob Burg
Published: April 8, 2015
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Bob Burg

Bob Burg shares information on topics vital to the success of today's business person. He speaks for Fortune 500 companies, franchises, and numerous direct sales organizations. Bob’s audiences range from 50 to 16,000, and he shares the platform with today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. He is the author of the widely-read Endless Referrals, and the WSJ best-selling business parable, The Go-Giver (coauthored with John David Mann). Bob’s newest book is Adversaries Into Allies, which draws on his own experiences and the stories of other influential people.

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