Sales Activities
6 Steps for Boosting Your Conversion Rate
Did you ever do fundraisers as a child? Maybe it was for your football or softball team or maybe for a class trip you were going on. Either way – most of us are familiar…
Prospecting: How Much Pre-Call Research?
How much pre-call research do you need to do to be effective in your prospecting? Frankly, it’s a really loaded question, with answers all over the place. Some argue you need to research deeply, learning…
How to Leverage the 2-by-2 Rule to Close Your Next Sales Call
Time is money, as the old saying goes. That said, are you and your team making the most effective use of your resources when it comes to prospecting? We’re big proponents of the two-by-two rule…
Principle Based Selling
Are you training and coaching your people “principle based selling?” No I’m not announcing a new sales methodology or trying to infringe on a few companies calling their methods “Principle Based Selling.” We often use…
8 Ways to Ensure Your Display Booths in Trade Shows are Effective
Small business owners know that trade shows are a great way to market your products and services. You meet a lot of people over a three- or four-day period. You get prospects and customer feedback….
The Tragedy of “No Decision Made”
Depending on the research you read and believe, the number of buying journeys ending in “No Decision Made,” is around 50-60%. Think about what that means. Sure, we’re disappointed—it’s a lost opportunity for us. We…
When the Customer Doesn’t Respond the Way You Want Them To
This afternoon, the phone rang, I picked it up, “Hi, this is Dave Brock.” Clearly, there was a sales person on the line, she said, “May I please speak to Dave?” (You can see this…
Want Your Sales Pitch to Stand Out? Follow These 4 Tips
As a busy entrepreneur, I receive dozens of emails in my inbox daily, mostly from people who are trying to pitch me on their products or services. I move the majority of them into the…
There Are No Silver Bullets
It seems every day I encounter someone looking for a silver bullet: “How do I get my prospect to see me, what’s the one thing/trick/technique you recommend that causes prospects to want to meet?” “What…
The ABC of Selling
I learned the ABC of selling from a vacuum cleaner salesman. What he said was, “Always Be Ready To Close The Deal.” I call it the ABCD of selling… Always Be Ready To Close The Deal! The ABC Of…
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