What do I need to know about setting up my business to sell advertising on its website?

The basic point in selling or obtaining business advertisers is the value it will provide to the specific business. Without high traffic statistics, you will need a strong marketing message about the purpose, target audience, and value of your website.

How can I track the performance of ads in publications?

Some forms of advertising lend themselves to a manual compilation of the customer usage and ROI calculations, for example: coupons, specific products, or price points. Also, customer surveys and direct inquiries (“how did you hear about us?”) methods are used.

How do I go about hiring a sales team to work on commission instead of salary?

Minimum wage regulations: The following government and labor information indicates that outside sales jobs are not subject to minimum wage laws and could possibly receive no pay other than earned sales commissions:

How do we strengthen our Marketing and Sales Department?

Strategies to Building a Marketing and Sales Force: Effective hiring, employee training, compensation, communications, work environment, and other measures are part of building and maintaining an effective sales force. To help you determine what measure you need to build marketing and sales force, you can review marketing industry articles and suggestions like following…

Is there a template for a Sales Representative Agreement?

For drafting with your lawyer, you can locate sample sales rep agreements (some free and others for a fee) that you may be able to modify to your particular situation at the following websites:

Telemarketing Laws?

From a general business perspective, the law varies between private consumer numbers and business numbers. For example, you can make business marketing calls to business phone numbers in published directories (print, online, etc)

What’s the best way to generate residential and commercial leads for my business?

Customer and professional referrals are generally very effective for building contractors; however, the basic tool to maintain a steady flow of work and build a customer base is a comprehensive marketing plan.

B2B Sales Proposals and Scripts?

Cross-marketing, client referral arrangements, and client list sharing are common B2B marketing practices; however, you can encounter resistance to sharing client lists and other objections in these B2B marketing activities.

Cold Calling Techniques?

Cold calling can involve phone calls to set appointments or cold call visits to prospects to have a sales meeting or set an appointment for a return visit. Also, in many industries it is common to send letters of introduction, brochures, catalogs, or other marketing materials before calling to set appointments or making direct sales calls.

Top Articles in This Category

    Stay up to date with