When drafting B2B sales proposals, what kind of language should I use? How can I generate leads and how should I approach this so that I can get access to clients on a national level?
Answer: Cross-marketing, client referral arrangements, and client list sharing are common B2B marketing practices; however, you can encounter resistance to sharing client lists and other objections in these B2B marketing activities. Also, some businesses may expect some type of client referral exchange arrangement that is also financially beneficial to their businesses. You can use resources like the following to help develop B2B sales scripts that you can use in various sales situations:
- How to Sell — Cold Calling: wolfram.org
- Sample Sales Script: docstoc.com
- Writing an Effective Prospecting Sales Script: eyesonsales.com
Generally, the best way for a new business to evaluate marketing options for reaching target customers and formulate a strategy and budget is with a marketing plan. We do not know your plans to execute a national marketing campaign; however, if you need to consider engaging a professional ad agency to help with developing a national marketing campaign, you can review the typical considerations when selecting an advertising agency at industry websites like following:
Published: June 5, 2013
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