When It’s Time to Expand Your Business
If your company has seen consistent success for years, and the space you have just isn’t cutting it for all the customers lining up at your door, it may be time to expand your business. Perhaps it is time to take over an adjoining space or possibly open up an entirely new location or factory.…
Read MoreCommon Cloud Migration Mistakes and How to Avoid Them
“The cloud” has become a vague buzzword. A lot of business owners aren’t exactly sure what the cloud is or how it works, which leads to mistakes being made when it comes time to migrate from onsite servers over to the cloud. According to a recent survey, 52% of small businesses in the US now…
Read MoreImprove Your Online Store Conversion Rate
Getting relevant traffic is the first and foremost step while building an eCommerce store. At the same time, working to get more conversions on the website is crucial for revenue growth. If people visit your store and leave without placing an order, then the whole effort of building a website and making it search engine…
Read More10 Questions to Assess Your Motivational Skills
Motivated teams are the key to success at every startup, yet I still know entrepreneurs who gave an inspirational speech to kick off the quarter but haven’t been heard from since, or don’t realize that their actions are often more demotivating than inspirational. The result is a huge loss in productivity and morale and potentially…
Read MoreDo You Really Understand Your Buyers?
Do you really understand your buyers? No matter what you sell or whether your buyers are purchasing your wares for themselves or on behalf of their company, you are selling to human beings, and they’re an odd bunch. They make decisions based on some very odd triggers, beliefs and reactions. Yet somehow, we have to…
Read MoreDo You Offer Customer Friendly Prices?
Do you offer customer-friendly pricing? Or, are your customers surprised to find that fees, surcharges or other costs have been added to their bill and that their total cost is more than they expected? When this happens, customers can end up feeling like they are being taken advantage of. I was once that customer when…
Read More5 Simple Ways to Build a Loyal and Engaged Staff
As a business owner, you’ve probably spent a lot of time developing a set of core values for your company. You may have also developed a mission statement to direct your enterprise toward bigger and better things. But all of those efforts will fall flat if you don’t have one crucial element: a team of…
Read MoreWhy Your Signs Matter
To simplify complications is the first essential of success. ~George Earle Buckle Signage plays an important role in every business. Not only do signs convey information to your customers, but they also bring new customers in. Clearly, spending money on great signage is a wise investment, but it is important to remember that not all…
Read MoreWhat’s the Problem with Demos?
Demos Sell! I was visiting a company recently, they had a full court press on doing demos. People were measured on the number of demos they were doing, they had created a contest around who did the most demos, they had banners and buttons around the Demos Sell theme. There was a problem—which was the…
Read MoreFranchising and Digital Marketing
A new report on digital marketing among franchises has one major conclusion: only a few franchises are actually making good use of the potential that online marketing offers. 296 different franchises representing 28 industries were included in the survey, conducted by FRANdata and G/ODigital, and nearly all respondents were using some form of digital marketing,…
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