Are You Delivering Your Desired Brand Experiences?
One of the key indicators of branding success is how customers experience your brand. If their brand experiences don’t match your brand promises, the disconnect can truly hurt the brand and the organization’s ability to reach its strategic objectives. A 2016 study by the Chartered Institute of Marketing in the UK gives us insight into the relationship between senior leaders and…
Read More7 Ways to Avoid Online False Advertising Claims
A lot of business owners don’t realize that advertising is regulated by both the federal and state governments. Any advertising that deceives or misleads can be considered unlawful. Even if you didn’t intend for the ad to be misleading, you may still have legal problems – intention doesn’t matter, in the end. In order to…
Read MoreHow Leaders at Large Companies Can Think Like a (Genius) Entrepreneur
I deeply believe there is a fundamental difference between the way entrepreneurs, and the people who work for large companies, see the world. As I said last time, entrepreneurs, innovators and inventors have “abundant thinking”—they see opportunity where others see obstacles and stop signs. Those “others” tend to be in charge of large companies, or at…
Read MoreHow Your Small Business Can Overcome Its Debts
Starting a small business isn’t easy—or cheap. Even the most well-organized and generously funded business can quickly run into cash flow problems, so it’s hardly surprising that many small companies experience debt problems, particularly during phases of growth. So if you find yourself facing a mountain of debt, what can you do? Try cutting your…
Read MoreRinse and Repeat: Revitalizing Your Business
Here’s a statement that you never thought would apply to your business planning. Sometimes we get stuck in the muck with our marketing, product, management focus, and in keeping up with trends. It is natural for executives and entrepreneurs with lots on their plate and little extra time to just keep up the same activities…
Read MoreIs Leadership Really About This?
I was stunned reading an article in Fast Company: Five CEOs On The Skills It Takes To Land The Corner Office. The skills they identified were: How to say “No.” How to pitch. How to read financials. How to take criticism. Knowing how the work gets done. It’s amazing there was virtually no mention about effective leadership–that…
Read More6 Tax Moves to Make Before the End of the Year
As the hectic holiday season approaches, most people are wondering how they’ll be able to save on holiday shopping rather than what they can do to save on taxes. So, let’s explore some tax moves you should consider making before the calendar turns to 2017 to help you reduce your tax bill from Uncle Sam.…
Read MoreRead Like a Successful Person
Struggling to read effectively can impact every area of your business life, including screening an applicant’s CV or resume, providing good customer service, or otherwise running your company. If you struggle with reading and want to do better, keep reading. Have you ever read a book from cover to cover only to realize that in…
Read MoreThings to Check Every Month in Google Analytics
As a small business, you will naturally be working harder to keep on top of competition. You want to have a strategy based on current statistical analysis to drive the productivity and expansion of your business. If you are not already using Google Analytics to do so, then now is a great time to start!…
Read More5 Benefits of Leveraging the Small Business Checklist
While it doesn’t get loads of attention like some other special days, Checklist Day (October 30) should be on the calendar of every small business owner. Let’s look at five incredible benefits you can get by simply creating good checklists in your small business. Reduce errors. Establishing a checklist for routines, procedures, and processes will assure…
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