Why You Should Use Bulk Text to Promote Your Small Business
If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of the hottest methods to communicate with customers. I think every business needs to start using bulk text messages, right now. Why? Because bulk texts…
Read MoreHow to Convert “Likes” into Meaningful Behavior
If one of your social media marketing goals is to get more Facebook “likes,” you need to read this! “Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April 2017 Issue) Say what? I know. All this time, you thought Facebook marketing would lead to increased sales, donations, engagement,…
Read MoreHow to Use Forex Trading to Finance Your Startup
Financing a startup business is incredibly difficult. Since the credit crunch of 2008, mainstream banks have been less willing to fund startups, leaving many people’s dreams just that… dreams. However, being turned down by a bank doesn’t mean that your dreams cannot become reality. Instead, it merely means that you may have to find alternative…
Read More5 Tips for Growing an International Company
In an ever-changing world, diversifying your business opportunities is the key to success. As the world grows increasingly interconnected thanks to technology and globalization, we have the chance to change not only how we do business, but where we do business. Expanding to global markets isn’t just for large companies with seemingly unlimited income; small…
Read MoreTranslating Your Hobby into a Business Breakthrough
To my surprise and delight, I recently found motivation in unexpected ways. I’m someone who has always really enjoyed looking at other people’s gardens. I literally stop to smell the roses, lilacs, peonies and any other blooming vegetation—but I’ve always told myself that gardening was not for me. The idea of digging around in the dirt…
Read MoreHow to Win in the Corporate Venturing Game
I like to use the line “the robots are coming” when I speak about the future. Lately I’ve noticed that it makes entrepreneurs smile and executives frown. The frowns are understandable. After all, what’s a relatively slow-moving, billion-dollar-plus company (like yours?) to do? You have to keep making money the old fashioned way whether your…
Read MoreForget Finances: Fear of Failure is the Biggest Barrier for Creatives
The creative industry has quickly become a fundamental sector for many advanced economies, especially the UK. Last year, gov.uk reported that, in total, creative business were providing around £9.6m (~ US$ 11.7m) every hour to the economy, making the industry one of the UK’s greatest economic achievements in recent years. As such, ambitious creatives looking…
Read More3 Quick and Easy Marketing Tips for Your Franchise
This is going to be a killer year for your franchise. How do I know? Because I’m about to give you some crazy easy marketing tips that you’d be a fool not to take advantage of using. So many business owners think marketing is this complex thing that they don’t need to bother with. But…
Read MoreHow to Get a Loan Tailored to Your Specific Niche
Every business sector is different and has its own financing needs. Most sectors are cyclical but some less so, and whilst some sectors traditionally experience peaks in the summer and lulls in the winter, others find precisely the opposite. So when you’re seeking business finance, it’s important that your lender understands your industry and its…
Read MoreTrue Story: Missing Assets Equal to a Year’s Sales
You don’t think finance and accounting matter in small business? Here’s a true story, and it’s about a small business like the ones I write about, in fact one I was involved in, not a large publicly traded company. $3 million worth of assets went missing, but nobody took them. Where do you think they…
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