Words Have Value, Too!
A lot of time and energy is spent quantitatively analyzing the results of surveys. The survey may be based on metrics such as customer satisfaction, NPS, customer effort, or customer experience. This quantitative analysis may take on many dimensions of statistical methodology. However, the comments that are made associated with the individual scores are seldom included in…
Read MoreWill Tech Kill Your Job?
Stop me if you’ve heard this story before. “My job as a (newspaper publisher telephone installer, stockbroker, travel agent, retail store manager) is safe as this economy continues to grow.” Yup. Thought so. We are in a decade of creative destruction that will affect most everybody. And the prime motivators of this massive destruction are the…
Read More10 Things Entrepreneurs Get Wrong About Success
Success is what happens when you’ve survived all your mistakes; success doesn’t happen until you have stumbled and fallen, only to get back up again. Entrepreneurs make the same mistakes all the time but it has only made them stronger and smarter in the end. Here are the 10 things entrepreneurs get wrong about success:…
Read MoreHow to Attract and Retain More Millennial Workers for Your Business
With the increase of millennials in the workforce, businesses need to understand the differing values of this generation in order to be able to recruit and retain new employees. Currently, 40 percent of companies employ 50 or more millennials, but by 2025 they will represent 75 percent of the workforce. More than 60 percent of…
Read MoreChoose the Right Non-Profit Group for Your Small Business to Support
Charitable contributions from your small business not only benefit the less fortunate but also allow you to receive a tax deduction. But what’s the correct approach for immersing your business into the world of philanthropy? Let us walk you through the steps of how you can give back the right way. What Is the Right…
Read MoreBecome a Partner, Not a Vendor
I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away or they get busy enough that they go back to ignoring the prospects. Without a doubt, we need to chase…
Read MoreOur Value Creation Starts Within Our Own Company
Recently, I wrote, “Sales People Don’t Have The Time To Create Value With Customers…” Clearly, this is unacceptable if we are to drive business results. If we aren’t taking the time to create value with customers, then customers have no reason to waste their time with us. In the post, I suggested sales people don’t…
Read MoreDon’t Look Like an Amateur: Why a Professional Email Address Matters
First impressions count, now more so than ever. In the fast moving and increasingly competitive world of business, whatever your industry, judgments are made at the first point of contact. That might be online, in person, picking up a brochure or a visit to a website. It’s well-discussed that it takes just seven seconds to…
Read MoreLeveraging Social Media to Grow Your Home Services Mobile Franchise
With today’s busy lifestyle of having to balance work, children and the home, mobile home service providers offer consumers a way to more easily manage their day-to-day responsibilities providing them with increased flexibility and less chaos. Mobile franchisees have built businesses that offer consumers a variety of home services including lawn and landscaping maintenance, mosquito…
Read MoreWhat Generational Online Habits Mean for Your Small Business
Are you a night owl or a morning person? If you’re more active at night, there’s a decent chance you’ll also be more inclined to respond positively to that coupon or special offer you just found when you started to go through your email. That’s one of the conclusions you might make after you check…
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