How to Team Up with “Slash Workers” for Small Business Success

The difficulty of hiring solid talent has been a complaint among small business owners for the last several years. I suspect the convergence of one economic development and one social development may be to blame in large part. The economic component is our emergence from The Great Recession. As the recession worsened, small business owners…

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Use Network Segmentation to Make Security Manageable

Hackers are trying to destroy your business. According to a recent study by Cybersecurity Ventures, “global annual cybercrime costs will grow from $3 trillion in 2015 to $6 trillion annually by 2021, which includes damage and destruction of data, stolen money, lost productivity, theft of intellectual property, theft of personal and financial data, embezzlement, fraud,…

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Startup Checklist: What Should I Ask My Accountant?

It’s only numbers, right? How hard could it be? Think again. Your choice of an accountant can have a lasting impact on your business, often making the difference between success and failure. If you’re an entrepreneur just launching your first small business, you’ll likely need start-up accounting services, as well as ongoing accounting support to…

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6 Ways Your Company Can Benefit from Continuous Employee Training

Imagine going to a doctor or specialist, and the last training he or she had was 10 years ago. Would you feel comfortable having him or her diagnose or – worse yet – complete a medical procedure on you? Technology and education advance on what appears to be a weekly basis in some industries and the companies…

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Build a Referral Network for Your Business in 4 Easy Steps

In order to succeed, a business leader should establish a connection based on trust with other business persons within his/her industry. While running a marketing campaign for small business can seem like a challenging endeavor, it only requires a handful of strategy to acquire more loyal, high-paying clients in the long run. One such strategy…

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Choosing the Right SEO Tool is Key to Your Digital Marketing Efforts

Did you know that 93% of online experiences begin with a search engine? Given this astonishing fact, it’s not surprising that both large corporations and small businesses invest a great deal of effort into building a solid SEO strategy and implementing it alongside other digital marketing practices. If you are planning to optimize your rankings…

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Show a Little Gratitude

I believe that gratitude is a brilliant marketing strategy. I’m astonished at how many businesses give their customers the distinct impression that they’re a little put out by having to sell them something. You’ve felt it – the grocery clerk who is too busy chatting to actually make eye contact. The phone rep that can’t…

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Reducing Risks for Mobile or Remote Workers

More and more companies are choosing to allow their workers to work remotely on either a full-time or part-time basis. While this can be an ideal situation as far as employee satisfaction goes, it can bring up a number of security risks. Here are the things that you will need to look at to keep…

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The Best Short-Term Loan Options for Quick Approval

Sometimes you need money, and you need it fast. This is true in life and in running a business. If you need small business financing quickly, there are a few different options. You should know what those options are, and the cost vs. the benefit of each. Traditional Loans A traditional short-term loan with fast…

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