Are You Staying on Target in Your Startup Days?
Even though your early days in your new business might be something that you’ve planned thoroughly and are determined to get everything right, you might still be thrown off course by unexpected occurrences. That’s okay, it is a natural element of the business world. But not staying on target can lead to a situation where…
Read MoreHow To Start a Promotional Marketing Campaign
Promotional marketing campaigns are essential tools for businesses looking to boost visibility, attract new customers, and foster loyalty among existing ones. By strategically leveraging promotions, companies can create excitement around their products or services while effectively communicating their value proposition. Let’s look at how to start a promotional marketing campaign and ensure its success. Define…
Read MoreEssential Crisis Management and Business Continuity Strategies for Small Businesses
Small business owners are no strangers to challenges, but what happens when one of those challenges rises to the level of a crisis? Whether it’s a natural disaster, a cybersecurity breach, a supply chain disruption or the sudden death of a key team member, having plans for crisis management and business continuity ensures your business…
Read More7 Backup and Disaster Recovery Best Practices Every Business Should Be Aware of
Business organizations all over the world have seen a worrying rise in cyberattacks since 2020, with financial services provider Allianz considering them the biggest threat to businesses today. Developments in generative AI are already adding more fuel to an ongoing explosion in cybercrimes, and keeping data safe is now a top concern for businesses and public institutions…
Read MoreWhy In-Person Communication in Meetings is More Important Than Ever
To: XYZ Team Members From: J. Smith, VP Productivity Enhancement Subject: Enhancing Productivity Through Face-to-Face Communication in Meetings Good morning! As we continue to navigate a hybrid work model, I want to take a moment to emphasize the importance of in-person communication during our meetings. While virtual meetings via Zoom were essential during the pandemic,…
Read MoreThe Often-Ignored Trade-Offs of Reducing Supply Costs
When it comes to supplying product, optimizing cost, cash, and service in a highly dynamic marketplace is essential. The portfolio and commercial sides of the business have to consider which products should be sold and which should be retired, what markets to serve, which sales channels to use, and what the value discipline and customer…
Read MoreUnderstanding the Prior Authorization Process in Healthcare
Prior authorization has become a burdensome administrative task for healthcare providers. This complex process, designed to ensure appropriate and cost-effective care, often leads to delays, denials, and increased paperwork. Navigating the intricacies of prior authorization can overwhelm providers and patients. This guide aims to demystify the process, highlighting common challenges and exploring solutions to streamline…
Read MoreOrganize Your Digital Life: Essential Guide to Decluttering
In today’s fast-paced digital world, it’s easy for your online life to become cluttered and disorganized. From files scattered across your desktop to an overflowing email inbox, the chaos can be overwhelming. However, with a few strategic steps, you can regain control, enhance productivity, and reduce stress. Let’s dive into how you can organize your…
Read MoreWhen Can You Raise Prices? Consider the Barbell Effect
The barbell effect is a concept in marketing and business strategy that describes how markets can become polarized, with a decline in the middle market and growth at both the high and low ends. Think of a barbell at the gym: there’s weight at both ends and a thinner bar in the middle. In a…
Read MoreHow to Make It Easy for Customers to Say Yes
How easy are you to do business with? Do you make it easy for customers to not just say yes, but enjoy the relationship? As business owners, we get so focused on our products and services, pricing strategies, and marketing efforts that we often overlook one critical aspect that can make or break a sale…
Read More