Best AI-Powered CRMs for Small Businesses
Choosing the right Customer Relationship Management (CRM) system can significantly impact your small business’s ability to manage customer relationships effectively. As AI technology continues to evolve, CRMs with integrated AI capabilities offer enhanced insights, automation, and customer engagement. However, small businesses must weigh the advantages against potential drawbacks to ensure they choose a system that…
Read MoreHow to Overcome Imposter Syndrome and Protect Your Revenue
Small business owners are the lifeblood of the economy, driving innovation, creating jobs, and serving as the foundation of countless communities. According to the U.S. Small Business Administration, small businesses represent 99.9% of all U.S. businesses and employ nearly half of the private workforce. Yet, with this immense responsibility comes a unique set of challenges,…
Read MoreHere’s How to Leverage IoT to Improve Communication
The Internet of Things (IoT) technology makes it easier to automate and accelerate processes. It has grown tremendously over the last 10 years and is projected to continue expanding exponentially in the ensuing decade. Though often used in homes to automate processes, it has larger applications in the world of business. Businesses can use IoT…
Read MoreWhy Loaning Money to Friends is Always a Bad Idea
Fifteen years ago, I learned this lesson the hard way. A relative of mine hit difficult times in their finances and asked me for a $10,000 loan. You might be familiar with loaning money to friends. They hit hard times–job layoff, financially damaging relationship, overspending on luxury goods and trips they couldn’t afford. So, why…
Read MoreLost Website Traffic After a Site Migration? 3 Ways You Can Boost It
So, you’ve launched your new site and noticed a decline in traffic—every business owner’s and marketing manager’s worst nightmare. Depending on how long it’s been since you launched your new site, you may be able to regain or reverse this decline. Here are 3 steps you can take to restore your SEO traffic after launching…
Read MoreAre You Staying on Target in Your Startup Days?
Even though your early days in your new business might be something that you’ve planned thoroughly and are determined to get everything right, you might still be thrown off course by unexpected occurrences. That’s okay, it is a natural element of the business world. But not staying on target can lead to a situation where…
Read MoreHow To Start a Promotional Marketing Campaign
Promotional marketing campaigns are essential tools for businesses looking to boost visibility, attract new customers, and foster loyalty among existing ones. By strategically leveraging promotions, companies can create excitement around their products or services while effectively communicating their value proposition. Let’s look at how to start a promotional marketing campaign and ensure its success. Define…
Read MoreEssential Crisis Management and Business Continuity Strategies for Small Businesses
Small business owners are no strangers to challenges, but what happens when one of those challenges rises to the level of a crisis? Whether it’s a natural disaster, a cybersecurity breach, a supply chain disruption or the sudden death of a key team member, having plans for crisis management and business continuity ensures your business…
Read More7 Backup and Disaster Recovery Best Practices Every Business Should Be Aware of
Business organizations all over the world have seen a worrying rise in cyberattacks since 2020, with financial services provider Allianz considering them the biggest threat to businesses today. Developments in generative AI are already adding more fuel to an ongoing explosion in cybercrimes, and keeping data safe is now a top concern for businesses and public institutions…
Read MoreWhy In-Person Communication in Meetings is More Important Than Ever
To: XYZ Team Members From: J. Smith, VP Productivity Enhancement Subject: Enhancing Productivity Through Face-to-Face Communication in Meetings Good morning! As we continue to navigate a hybrid work model, I want to take a moment to emphasize the importance of in-person communication during our meetings. While virtual meetings via Zoom were essential during the pandemic,…
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