Maximize Your Return on Ad Spend: A Guide for Small Businesses
In digital marketing, return on ad spend (ROAS), is an essential metric that businesses should prioritize. It aids companies in their decision-making and helps them identify whether a campaign is worth the investment. This post will focus on the most essential things you need to know about ROAS, why it is so important, and some…
Read More6 Tips for Finding a Reliable Sourcing Partner
Handling the challenges of global trade involves more than just sharp business skills; it requires building strong partnerships that can adapt to market changes and shifting customer needs. A key part of this process is selecting a dependable sourcing partner—someone who can help navigate the complexities of supply and demand. In a market where trust matters…
Read MoreOutdoor and Indoor Banners: Choosing the Right Type for Your Needs
If you’re trying to promote a business, message, or event in a grassroots form, you’ve probably thought about getting signage. Although making a banner might seem like a simple task, there’s actually a lot you should consider before going to print. Like, do you want to hang your banner inside, outside, or both? Banners come…
Read MoreDon’t Ignore These Key Considerations When You’re Just Starting Out
If you’re interested in getting started in business, you’ve likely begun brainstorming about where you might go and what you could be. You’re thinking about all the different possibilities this broad and exciting field could offer you. But there are some key considerations when you’re just starting out that can’t be ignored. Remember, there are…
Read MoreEmpowering EntreprenHERs: How Technology Fuels Women-Owned Small Businesses
Nationally, women own 12.3 million small businesses, making up 40% of all businesses in the country. However, the barrier to successfully scale and drive sales still exists with most (88%) women-owned small businesses producing below $100,000 revenue yearly. How can women entrepreneurs and SMB (small to medium-sized business) owners continue to create impact, influence change, and…
Read MoreThe Future of Waste Management for Businesses
As concerns over climate change and environmental sustainability continue to grow, the future of waste management for businesses has never been more important. The challenges posed by waste generation and disposal require innovative approaches that address immediate issues and pave the way for a sustainable future. With technology and a heightened awareness of corporate responsibility,…
Read MoreWhat Are the Franchisee Roles and Responsibilities?
As a franchisee, you’ll be running your own business, but with the support and guidance of a proven brand. But what are the franchisee roles in this partnership? What do you supply? The short answer: a lot. But don’t worry. The franchisor is there to support you every step of the way. Understanding the franchising basics and…
Read MoreLeadership and Resilience: Overcoming Challenges in Uncertain Times
In the face of adversity, effective leadership is defined by the ability to adapt, strategize, and turn challenges into opportunities. Whether it’s transitioning to telehealth or navigating global crises, these stories of overcoming challenges demonstrate the power of resilience and strategic thinking. From educating clients on the benefits of new models of care to facing…
Read More4 Types of POS Systems for Businesses
All businesses, small, large, retail, or restaurant, need an efficient and reliable point-of-sale (POS) system to process transactions. Businesses traditionally used cash registers to record sales and accept payments, but with rapid advancements in technology, they now have a variety of POS systems to choose from. Business owners and managers may struggle to choose the ideal…
Read MoreAI Generated Spam: Coming to Elections Near You
The primary intention behind artificial intelligence (AI) generated spam on social media appears to be financial gain through deceptive means. Facebook algorithms are suggesting that users visit, view, and like pages that are 100% artificially intelligent-generated photos of people, places, and things that are simply not real. The content includes too-good-to-be-true pictures of everyday people,…
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