Growth Tips for Businesses

How to Write Ads

By Edwin Bevens | Dec 21, 2012

It’s easy to say you want to put together an ad—but it’s a lot harder to write a compelling one that customers will remember. You might not think of yourself as a great writer, but by following some basic guidelines, you can create effective ad copy.

The Marketing Plan: Essential Elements

By Will Adams | Dec 21, 2012

Have you thought about your marketing plan? To compete in a crowded marketplace, you have to go in with a plan that you’ve thought about and put together carefully and intentionally. No matter what stage your business is at, you should have a plan for your marketing efforts.

How Can I Get Free Local Publicity for My Business?

By Edwin Bevens | Dec 21, 2012

You can’t afford a Super Bowl ad for your small business, but that doesn’t mean you’re shut out of the media. You can take advantage of free local publicity to bring in new customers and build a trustworthy brand that people believe in.

Educate Your Customers

By Will Adams | Dec 21, 2012

It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.

How Big Is the Market

By Chris Barnes | Dec 20, 2012

Do you know how many people out there might be interested in your product or service? Any investor or lender is going to ask how big your market is as one of their first questions, and the answer is an important factor in a business’s long-term success.

What Does General Liability Insurance Cover for Your Small Business?

By Rebecca Kincaid | Dec 20, 2012

Of all the kinds of insurance you can get for your business, general liability is one of the most important. This guide will help you identify what these policies will cover, as well as how much coverage would be appropriate for you.

Ten Tips for Buying Insurance

By Rebecca Kincaid | Dec 20, 2012

Have you ever been frustrated over the process of buying insurance for your business? While it’s a time-consuming, difficult task, but doing it right is worth the effort. To make the process as smooth as possible, pay attention to every detail and provide as much information as you can to the underwriter.

How Do I Develop Proper Risk Management?

By Rebecca Kincaid | Dec 20, 2012

Every business owner expects risks, and managing them properly is a vital task. Business insurance is an important piece of the puzzle, but there are several steps you should take first to calculate and manage your risks.

Dealing with a Loss

By Rebecca Kincaid | Dec 20, 2012

What do you do in the event of a loss? As time goes on, your business is almost certain to have deal with an accident, storm, or other kind of loss at some point. By following these steps, you and your business will be able to come through the crisis strong as ever.

Business Interruption Insurance

By Rebecca Kincaid | Dec 20, 2012

Natural disasters strike unpredictably and can cause major problems for your business. You might have to shut your business down for a while to recover, but your expenses will keep piling up. Business interruption insurance is designed for just this scenario.