How to Pick the Best Influencers for Your PR Campaign

Millennial man blogger or vlogger looking at camera showing product for online store. Modern businessman using social media for marketing. Business online influencer blogger

Nowadays, influencer marketing plays a crucial role in shaping brand reputation and engaging audiences. Collaborating with the right influencers can significantly enhance brand visibility, credibility as well as customer engagement. However, selecting the best influencers for your PR campaign requires careful consideration. Here’s a step-by-step guide to help you make a decision. Define your PR…

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Future of Employee Productivity in Manufacturing & Construction

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The manufacturing and construction industries have been facing dramatic changes for several years. Since automation and AI continue to develop at a rapid pace, these industries are becoming increasingly reliant on machines, real-time data, and tracking systems. However, while technological advances may be revolutionizing efficiency, human workers are still the main force of any operation.…

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How To Foster Trust With Aging Credit Union Clients

Senior couple at notary public office

Building and maintaining trust is fundamental for small credit unions, particularly when working with older clientele. Aging clients often rely on longstanding financial relationships for their security and well-being. Trust isn’t just an asset—it’s a necessary foundation to sustain loyalty and ensure continued growth. By prioritizing clear communication, thoughtful services, and a focus on transparency,…

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Fuel for Focus: How Nutrition Supercharges Workplace Productivity

Senior nutritionist working in the office

The word “productivity” has undergone significant changes over the years. In the context of the modern workplace, it is now taken to imply how efficiently and effectively employees can focus, think, and stay energized throughout their workday rather than about working longer hours or handling more tasks in less time. It’s no wonder, then, that…

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Emerging POS & Payment Technology Trends: NFC, RFID, and EMV Innovations

Digital banking, mobile payment at ATM, contactless transaction

The point-of-sale (POS) and payment technology landscape is evolving at an unprecedented pace, transforming how businesses conduct transactions and interact with customers. Near Field Communication (NFC), Radio Frequency Identification (RFID), and EMV (Europay, Mastercard, and Visa) technologies are at the forefront of this revolution, offering enhanced security, convenience, and efficiency. Understanding these innovations is essential…

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How Improving Accessibility Will Increase Salon Profits

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Building a welcoming, inclusive salon isn’t just the right thing to do—it’s also a smart business move. Accessibility goes beyond simply following regulations; it’s about creating a space that works for everyone. If you’ve been wondering if adjusting your salon layout or policies is worth it, the answer is yes. Let’s talk about how improving…

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Discover These Top Leadership Tactics for Fostering Innovation

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Fostering innovation is essential for small businesses looking to grow and stay competitive – but how do you actually make it happen? In this article, 15 business leaders share the top leadership tactics for fostering innovation and sparking creativity within their teams. From encouraging experimentation to building a collaborative environment, these real-world insights offer actionable…

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Why the Semiconductor Industry Faces Logistical Issues

Microprocessor under microscope.

The semiconductor industry is essential for meeting growing technological demands. Despite its critical importance, the industry is grappling with significant logistical challenges that disrupt production and innovation. Why the semiconductor industry faces logistical issues has become a pressing question for entrepreneurs looking to enter or expand in this space. Let’s explore the root causes and…

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Steve Streit: 5 Things Most Founders Forget (But Shouldn’t)

bussinessman, City night view.

Startup founders forget more than most workers learn in a typical year. Eventually, they learn that some things are more important to remember than others. Serial entrepreneur and investor Steve Streit, who ran a billion-dollar fintech business for years before launching a venture capital firm focused on early- and late-stage startups, warns founders to commit these…

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3 Common Challenges in Discrete Manufacturing

Two Engineers Using CAD Programming Software On Laptop

Discrete manufacturing is a sector focused on producing distinct items such as electronics, cars, appliances, and industrial machinery. Unlike process manufacturing, which produces goods in bulk (like chemicals or food), discrete manufacturing involves assembling individual units or parts into finished products. While it offers significant opportunities for businesses, discrete manufacturing comes with its own set…

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