Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
5 Safety Issues Caused 65 Percent of Workplace Injuries
Are you a betting person? Whether or not you play the lottery or hit Vegas on occasion, you should know what the odds are for any of your employees to get injured on the job…
How to Get a Small Business Startup Loan the Easy Way
There’s an old Chinese proverb that goes like this: The best time to plant a tree was 20 years ago. The second best time is now. The same reasoning applies to new business startup loans, but…
Great Company Culture Essential to Success
The Internet has had two very interesting, and important, impacts on small businesses. First, it has lowered the barrier to entry for entrepreneurs and second it has raised the bar for customer service. If you…
3 Paths to Passive Income Through Affiliate Marketing
There’s never any shortage of people interested in finding the best ideas for passive income businesses, and successful affiliate marketing programs are certainly among the top candidates. But anyone who has made an attempt at…
5 Ways to Boost Your Business Using the Connection Economy
I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end…
4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison…
Why You Need a Clear Written Mission Statement, and Tips to Write One
When you are buried in the day-to-day operations of running your business, it’s easy to get tunnel vision. Your nose is to the grindstone everyday just getting it done. Such a limited perspective is one…
Using Promotional Items to Build Client Relationships
A friend of a friend gave his wife a vacuum cleaner for Christmas. Relating this story to me, my friend wondered out loud how it was possible that his buddy was still alive. This is…
Take Control of Your Small Business: Balance Your CAC and LTV
Small business owners focused on merchandising for the next major shopping holiday and worried about making next week’s payroll often have a difficult time taking a step back and looking at longer-range goals. Failing to…
How Small Business Can Beat the Global Megacorporations
Looking for a good small business idea that could turn into a big business idea? If you are, I think we’re living in extremely exciting times and I say this because it’s clear to me…