Nick Serba
Nick Serba has enjoyed a successful career spanning 30 years in Sales, Sales Training, Sales Leadership Training, and Sales Management. Some of his experiences include working as a General Manager with New York Life, operating numerous entrepreneurial businesses, and, for the last 20 years, serving as a Regional Vice President for LegalShield.
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Eliminate Non-Productive Efforts
Not all the things you do are created equal. Choosing to do the right things is important, but equally important is choosing what things not to do. A few of your activities are likely driving the majority of your results, leaving a lot of non-productive activities filling your day.
Better Sales Methods
People are really just interested in two things. They might describe them a hundred different ways, but here is what they are interested in: How much does it cost, and what will it do for me? If you can answer those questions, you are on your way to a successful business.
Being Interested in Your Customer
The old saying goes, “People don’t care how much you know until they know how much you care.” The best thing you can do for you and your business is to truly care about your customers, to find out how you can help them and what you can do for them.
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