Elvin Web Marketing
Elvin Web Marketing is a marketing agency for the small business owner, helping local businesses take advantage of the web & use it to their full potential. EWM is constantly looking at new ways for businesses to utilize the web to their advantage, and shares advice on everything relating to online marketing for small business.
Latest
How to Collect Online Reviews by SMS
Bad online reviews can harm your reputation and harm your SEO. Search for any local service and you will likely see plenty of reviews that accompany each business listing. Reviews are fast becoming one of…
A Good Mobile Marketing Plan Can Have a Huge Impact on Sales This Holiday Season
Mobile marketing, which drives mobile commerce, comes into its own during the holiday season. The number of app installs and sales sees a massive spike during the months of November and December. With mobiles and…
How Important Are Reviews in Local SEO?
The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds. Most consumers look for reviews when researching a product or…
10 Link Building Strategies for Local Businesses
Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget…
Google is Favoring Its Own Content Over Your Website’s
In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is…
How to Identify Low Quality Pages on Your Website
Quality. With Google, it is always about quality. Low quality pages can hurt your visitor experience and SEO ranking. Google wants to show the best, most reliable and helpful web pages every time someone enters…
Site Speed Versus Responsive Design
Is there a tradeoff between responsive design and site speed? People are using their mobile devises to search the internet more and more. Over half of all web searches are now conducted on a mobile…
Does Your Website Have a Form? Get an SSL Certificate!
In October, Google will start labeling web pages without an SSL certificate as untrustworthy. According to an article in Search Engine Land, Google will start to label a web page having a form but not an…
What is Google Posts & What Can It Do for You?
Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing. The feature is exclusive for businesses with a local listing on Google maps/places. Where…
How Securing Your Website Could Result in a Ranking Boost
In the past SSL certificates were used mainly by large e-commerce organizations who conduct thousands of online sales every day. However SSL certificates are now being used by businesses of all sizes to keep their…