Elvin Web Marketing
Elvin Web Marketing is a marketing agency for the small business owner, helping local businesses take advantage of the web & use it to their full potential. EWM is constantly looking at new ways for businesses to utilize the web to their advantage, and shares advice on everything relating to online marketing for small business.
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SEO for a Local Target Audience
Pursuing a local target audience will get you the business you want with the lowest investment of time or money. A local SEO strategy, by default, focuses on a target audience. The audience may or…
A Well-Rounded SEO Strategy Will Bring Lasting Results
What can a well-rounded SEO strategy do for you? A diversified SEO strategy will prevent your online rankings from taking a fall because of an unfavorable search engine algorithm update. It also enables more scope…
Red Flags Pointing to Black Hat SEO
The penalties for black hat SEO far exceed any short-term gains. You’re probably asking, “What is black hat SEO”? Black hat SEO is a set of practices that increases a website’s ranking on Google and…
How Your Local Business Lands in Google’s Map Box
With mobile search and voice search, landing in the map box is imperative for a local business. To be seen by prospects on the internet, local businesses need to embrace local SEO. Even if you…
What E-Commerce Platform Should a Local Business Use in 2020?
Choosing the right e-commerce platform can make the difference between success and failure for a local small business. The story is common. A local business has great success and wants to expand the business. They…
Google Ends Radius Service Area in GMB
Service radius is out, listing individual locations is in. Google has finally pulled the plug on the service based business radius in GMB (Google my Business). This began earlier in the year, but the company…
Don’t Forget Bing PPC When Considering a Pay Per Click Campaign
Bing, the second most popular search engine has advantages over Google when it comes to running a PPC campaign. When local small businesses start to consider a Pay Per Click or PPC campaign, the considerations…
SEO Factors Most Important to Voice Search
A Semrush study sheds light on the SEO factors most important in voice search results. As we, and virtually every other SEO agency in the world has been proclaiming, voice search is going to have…
Local SEO: How to Get the Most Out of Your Agency
Local SEO works best when a business and SEO agency work together. Many local businesses don’t bother with search engine optimization (SEO). They feel it’s too expensive, they don’t know how it works, and besides,…
How to Rank on Facebook, Amazon, Apple and YouTube
Learning how to rank on these platforms can help with branding and sales. In the competitive online market that we live in today, ranking for your products and services in online searches requires exposure on…