The funnel/pipeline is a fundamental tool for sales professionals and managers. It’s the tool that helps us understand whether we are on target to meeting our goals. I spend a lot of time looking at funnels. I’ve seen all sorts of issues and potential games (inadvertent and purposeful) that are played with pipelines. I thought I’d spend a little time on a few of them.
As managers, we are expected to lead, manage, and coach all our people—not just some of them. Our job is to maximize the performance of each person in our organization. So we have to pay attention to everyone, again making sure each is performing as best possible, meeting our performance expectations.
Customers don’t want a knee jerk reaction. They don’t want the rehearsed response. They want to invest their time with people who are prepared, who are ready to engage in high impact conversations about their businesses.
Instead of talking about principles, we spend a lot of time talking about rules: “Do this, do it this way, don’t do that.” When our rules don’t cover everything, we’re lost. We don’t know what to do. Generally, the reaction is to create more rules.
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