Bill Bradley
Bill Bradley is founding member and CEO of America’s Best Franchises, LLC. Bill founded three financial services firms, Ocean Shores Ventures, Denali International and William Bradley Enterprises. In addition, to launching America’s Best Franchises in 2005, Bill orchestrated approximately 20 private equity transactions in excess of $31 million, and launched five specific purpose private equity partnerships.
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Financial Lessons for Franchisees from Quiznos
Information on the financial health of a franchisor can be tricky to obtain, depending on the company. If they are publically traded, you can check into financial health records such as financial statements.
Big Changes in Franchise Marketing
When comparing franchise brands, look at who plays a role in the marketing of the franchise and where franchisee fit into it. See whether the company is responding to changes in consumer behavior and preferences, or sticking with tried and true even when it’s no longer working. You might discover something very important to your decisions.
Turnkey Franchises
You’ll see the word “turnkey” on a lot of franchise business opportunity materials, in phrases like “turnkey franchises” to “turnkey marketing.” Not all franchisors mean the same thing by this word, though.
Attracting Investors for Your Start Up Business
Sometimes it is better to use an investing partner than a bank to get the capital needed for a business. While many people think that franchising requires bank loans, there are other alternatives for financing your franchise, including investors.
Building a Second Franchise Business
If you already own a successful franchise, you might be ready to consider opening a second business. Here are some of the factors to consider if you’re thinking of taking the plunge.
Meeting Franchise Business Requirements
Stringent requirements for becoming a franchise owner can be frustrating when you’re looking for a franchise business opportunity. You may feel that net worth or experience requirements are freezing you out when you deserve a chance.
Future Franchisees, Do You Shoot from the Hip?
Are you the plan-ahead kind? Do you like to know just what is coming up and when? Or are you the kind who likes surprises—the fly by the seat of your pants, shoot from the hip type?
Building a Fan Base for Your Franchise Business
During your franchise search, you’ve probably seen photos of long lines at grand openings and stories of people driving from far away when a new franchise location opened just to get a taste of their products.
Networking for Your Franchise Business
Networking can really help grow your business—including a franchise business. The name recognition your franchise already has can help you gain attention and clout more easily in organizations like the Chamber of Commerce or the Rotary Club, so it makes sense to take advantage of opportunities to speak or to head up committees in these groups.
Should Celebrities Sway You When You Choose a Franchise?
Having a dynamic celebrity like Emmitt Smith to build a franchise’s brand awareness can do wonders for a company. People who respect celebrities like Smith easily see the value of a celebrity brand ambassador for a franchise like Good Feet.