Anand Srinivasan
Anand Srinivasan is a marketing consultant and the founder of Hubbion, a free to use task management tool for startups, small and medium businesses.
Latest
How To Integrate Content Marketing With Inbound Sales
Ever miss the good old days when your business success hinged on the fine art of the cold call? No? Didn’t think so. Disruptive and annoying outbound marketing strategies have been largely superseded by the…
Session Replay Vs Heatmaps: Which Is Better?
Web analytics plays a key role in the life of any online business. Nowadays, there are plenty of options available to keep you up-to-date on your website. These can be data visualization tools, built-in measurements,…
How to Pack More Value Into your Product or Service
In a market economy, there are any number of buyers and sellers of similar products. In order to beat out competition, most businesses will offer steep discounts. But this isn’t sustainable for many businesses. Fortunately,…
Create Video Magic on Your Publishing Site
Introduction Videos are a valuable asset for any publishing business. And the rapid user acceptance suggests that this is the right time to capitalize on this trend. But is it really meant for all businesses?…
How to Use Social Media For Your Marketing Campaign
The presence of social media in marketing is no longer a surprising phenomenon nowadays. This is no wonder since Facebook, Instagram or Twitter and all social media platforms are a real goldmine from a marketing…
5 Effective Techniques to Write Better Meeting Notes
It’s a little after 3pm and you’ve come straight from a lunch meeting to your 4th meeting of the day. You’re trying to pay attention and take notes, but focus is a little hard to…
7 Tips to Maximize Marketing Automation For Small Businesses
Business automation tools are quickly growing in popularity. From automated testing software, to accounting and bookkeeping automation,the computerized handling of repetitive tasks has transformed the way businesses operate on a daily basis. It comes as…
How to Establish an Effective Guest Posting Campaign
You know your niche and you’ve got plenty to say. But here’s the question: how do you boost your reach – i.e., get your work out in front of as many interested eyeballs as possible?…
How to Develop a Successful Free Trial Marketing Strategy
When it comes to marketing strategies, no sales approach is more effective than the ever-popular “free trials”. Commonly mistaken for other widespread tactics like the freemium business model, free trials are a marketing ploy that…
6 Tips for Developing an Excellent Sales Culture
Every business sells something, and no matter your product or service, companies over a certain size will likely have a dedicated sales team whose function is to finalize deals, either by reaching new customers or…