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Mobile Monetization Strategy Tips from Fluent

In a recent interview from AppNation in San Francisco, Jeff Pavelcsyk from Fluent talks to TheMail about Fluent’s mobile monetization strategies and examples. Fluent is known for both mobile app monetization and mobile web monetization.

In the interview, Jeff explains Fluent’s path technology for co-registration lead generation. To find out more, watch the video below:

These are some key takeaways from the video:

Optimize ads differently on mobile from desktop.
Fluent has ad serving technology for mobile web sites and apps. This can show interstitial ads and collect data for developing newsletter subscriptions.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AppNation V.

This article was originally published by The Mail

Published: January 7, 2014
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Murray Newlands

Murray founded The Mail in 2013, an angel-funded start up publication covering performance marketing and mobile marketing. Murray is also editor of www.moneymakerdiscussion.com and is best known for his video reporting. Murray is an advisor to a number of Bay Area startups. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, being recognized by the US government as an alien of extraordinary ability.