Posts Tagged ‘Trust’
Position Yourself as a Trusted Brand
When your mission in business is to create a product or service with integrity and to earn a reputation as someone who cares about people more than earning money, you’re on the right track. One company I love to use as an example of establishing a trusted brand is Honest Tea.
Read More Outsourcing Payroll vs. Doing It In-House
When you first started your business, doing the payroll was pretty easy. You paid yourself and maybe one or two employees. You could do the whole shebang in a couple of hours using desktop PC software. Now, though, your company has grown.
Read More Youtility: Smart Marketing About Help Not Hype
Jay Baer’s new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.
Read More Managing in Cyberspace
In today’s work environment, it has become a necessity for many businesses to hire employees or independent contractors who take care of their work out of office. Here are a few keys to help employers manage their out-of-office employees effectively.
Read MoreThe Hidden Benefits of Auto Repair Franchise Ownership
Obviously, auto repair franchise owners benefit from consumers making repairs on their cars, instead of buying new or used cars. However, you might not be aware of some of the not-so-obvious advantages to owning an auto repair franchise.
Read More How to Re-Build a Successful Team the Second Time Around
For the serial entrepreneur, it’s hard to know whether to bring back the same team or start fresh for your second or third company. If you’re building a team the second or third time around, here are some questions to ask before you start calling the original team back to action.
Read More Business Networking: 7 Warning Signs You’re Probably Doing It Wrong
Most people do business networking wrong. Most people literally have no idea how to network the right way—and by the “right way” I mean, “the way that gets results.” So to help you figure it out, I’ve put together this handy list of seven warning signs.
Read More How to Mine Your Customer List for Sales Gold
As a business owner, your biggest potential gold mines are often closer than you think—it’s just a matter of knowing where to look. By going beyond what’s worked in the past and being open to new strategies, you’ll be surprised by how many untapped profit centers are just within your reach.
Read More Your Brand Is Spreading Rumors About You Again!
To brand effectively you must say it, believe it and live it. Branding is all about controlling your perception on the street. You have the opportunity to define yourself; drop the ball and the marketplace will not be kind.
Read More How to Know When You Need a Contract
Do you sometimes lie awake at night wondering what will happen if your biggest customer doesn’t pay you? How about if the vendor handling your website upgrade takes off with your thousand-dollar down payment? These scenarios would be a nightmare for any bootstrapping entrepreneur—and they happen all the time.
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