6 Immediate Decisions Every Startup Will Need to Make

You don’t need an MBA to launch a company, but you do need some business know-how. No matter where you are in the process—whether you’re brainstorming ideas or getting ready to sign the commercial lease—don’t forget about six key decisions that will need to be made
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Include Your Labor Value in Your Plan

Investors love it when entrepreneurs draw little or no money from their startups. It extends the cash available for research and other necessary fixed costs and gives the fragile, young company more “runway” to get to breakeven.
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5 Steps to Stop Overthinking and Start Testing Something New

We’re big advocates of just trying something and seeing where it goes. Our blog is a good example of that approach. It’s very “Lean Startup”?—we just decided to do it one day, and we did it in about an hour. We tweeted it out and it took off from there. Here’s how other organizations can do the same.
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Project Cash Flow, Not Just Profit, During Start-Up

Business plans that I see often show three to five years of projections, demonstrating profitability at the end of so many months of operation. Most every one of these uses an accrual basis for determining break-even, never attempting to predict the cash impact of major items.
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6 Key Marketing Do’s and Don’ts for Your Startup

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
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Small Business Financing: Crowdfunding

Crowdfunding, sometimes also referred to as “how to get strangers to pay for your stuff,” is a relatively new concept. If you’re not familiar with it, popular crowd funding sites like Kickstarter or Indiegogo can help people to fund projects that they wouldn’t be able to get a traditional loan for.
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The 4 Disciplines of Great Company Culture

The word “organization” and the word “organism” come from the same root word. Company culture bears many similarities to natural ecosystems. The way founders do business in the beginning of a startup are the seeds for what kind of company they will develop in two, five and ten years.
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