Shallowness and Networking

It’s clear we’re in a frenzy of networking and connecting. There seems to be a rush to establish connections, friends, whatever. People are reaching out, connecting, racking up the numbers. They’re using every channel possible—LinkedIn, Twitter, Facebook, Google +, and more. But then there’s this odd phenomena.
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Big or Small: Brands That Stand Out Drive Sales

In the public domain, discussions on branding are almost exclusively focused on multi-national brands, brands we see in our daily lives. Brands such as Apple, General Motors, Google and McDonald’s. In discussing these powerful brands it becomes hard for small and medium size enterprises to recognize the value of branding. To these entrepreneurs, branding is the domain of world companies. Not so.
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Standing Out at a Trade Show

Trade shows are events that can help businesses gain new customers, connect with existing customers, and get the exposure that they need. In order to stand out from the crowd, there are many things you can do.
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How to Find the Right Venture Capitalist for Your Startup

As an entrepreneur, you’ve got to choose the right VC to work with, because the right marriage can help define how successful your business will be and how happy you will be running it. Here are 4 key points to consider for a happy and long-lasting marriage with a VC.
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Why Should You Take Email Marketing Seriously?

While some of you are aware of what email marketing is, for many others it is a new way of maintaining connection with your audience. However, the buzz is everywhere. Like social media, email marketing is an indispensable business tool. It allows to build and maintain a relationship with your prospects and customers.
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Brand Bump Ahead!

Everyday, yesterday’s unseen challenges become today’s clear problems. Here are some strategies for identifying signs that trouble is ahead, giving you an opportunity to attack the problem now.
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Contract Agreements Every Small Business Should Have in Place

It might be tempting to seal a deal with a handshake. After all, verbal formalities just slow things down—and as a small business owner, you’ve got countless other things to do to run your business. However, having the proper contracts in place will give you and your business solid legal protection should the need arise.
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Moving from Customer Service to Customer Experience

We all know the difference between good and bad service, but in order to compete, you have to move beyond this and focus on the overall experience you create for your customers. Successful companies must shift their focus from providing satisfactory customer service to creating a memorable customer experience that builds loyalty.
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