Common Marketing Mistakes Small Businesses Should Avoid

Four professionals are intently looking at a laptop on a desk, collaborating in a business setting

Small businesses, with their limited resources and tight budgets, often face unique challenges in marketing. While trying to compete with larger companies, they can sometimes make critical errors that can impede their growth and success. Understanding these common mistakes can help small business owners steer their marketing efforts in the right direction. 1. Neglecting a…

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6 Mistakes That Can Ruin Your Business

a business owner in distress with their hands in front of their face

The last thing any business wants to do is to be the cause of their own downfall purposely. However, sadly, this is the case for many small business owners, and there are multiple ways you can be instrumental in the demise of your business. In fact, there are some mistakes that can ruin your business…

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6 Fatal Mistakes Business Owners Make

It’s challenging to start a business no matter what stage of life you are in currently. But, with today’s access to blogs, podcasts, seminars, and webinars, there is a wealth of information out there to help you minimize your mistakes and maximize your success. Having started more than 15 businesses and selling three of my…

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Avoid These 10 Mistakes When Starting Your New Business

If you are not a seasoned entrepreneur, then you will soon find that it’s all too easy to make mistakes from time to time. The commercial world is hard to navigate, and it can be downright treacherous, especially for new business owners. If you want to make sure that your new business has the highest…

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4  New-Business Pitfalls (And How to Overcome Them) 

Starting a business is hard work. It can be even harder if you’re wearing rose-colored glasses that blind you to some of the big challenges ahead — especially if you’re already struggling to make ends meet when it comes to your personal finances. The good news is, many early business problems are common and possible…

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Back to Presentation Basics: Presentation Building

So it’s you and your trusty visual aid on the stage, in front of a looking, anticipating crowd. You’re about to deliver a pitch. You fire up your presentation and start talking away, only to find halfway through the engagement that your audience is uninterested. Was it you? Was it your presentation or its design?…

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The Tyranny of the Urgent

I have a somewhat unusual combination of education and job experience. I think I am one of the few college professors who have worked in industry as a service manager in a line management position. From that background, I have had the opportunity to consult with a number of service managers in the computer industry.…

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4 Steps You May Have Missed in Your Startup

Nowadays, it’s easier than ever to build a business. The internet is not only a resource for countless articles and how-to lists that can teach you all about running a new enterprise, but it can also function as a way to spread the word about your business or even do business. You can become a…

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Social Media Fails During a Crisis

Social media has changed the way we learn about, share and react to big events—good or bad. We rush to it to celebrate but we also rush to it when the world is in danger or a tragedy has occurred, whether it’s a natural disaster like Hurricane Sandy or acts of terror like the shootings…

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