A Win-Win for Social Media

Most companies in the US are using social media as an important channel for communicating with customers. One of the primary reasons for using the social media is to provide information regarding products and services. Several studies such as one done by Simply Measured indicates that only about one third of the companies that use…

Read More

Why B2B Small Businesses Need to Take Cybersecurity Seriously

Over the last few years, cyber-attacks against every kind of organization, from large corporations to political parties, have increased. Small businesses face the same threats as other organizations. Media stories tend to focus on high-profile consumer brands (B2C companies) due to the number of people affected, like the 500 million Yahoo accounts hacked in 2014.…

Read More

Increase Sales by 30% Using Your Basic Business Data

The media often highlight companies that spend hundreds of thousands of dollars on big data solutions that reveal patterns and trends in customer behavior and interactions. “Big data” is a buzzword, but only large businesses actually have enough data on which to do scientific analysis and apply it to their marketing automation. Meanwhile, small and…

Read More

Things to Check Every Month in Google Analytics

As a small business, you will naturally be working harder to keep on top of competition. You want to have a strategy based on current statistical analysis to drive the productivity and expansion of your business. If you are not already using Google Analytics to do so, then now is a great time to start!…

Read More

5 Legal Threats to Your Small Business

A small business owner faces plenty of challenges each day, and some of those challenges could land the owner in a court of law. When you can identify the most significant legal threats that face your small business, then you can take the necessary steps to protect yourself, your assets, and your livelihood. Liability Issues…

Read More

How Artificial Intelligence Can Grow Small Businesses

Artificial Intelligence in the form of Siri or IBM’s Watson get a ton of press these days, but AI as a resource for SMB management and growth often goes overlooked. AI is perhaps one of the best tools out there for better business management, improving everything from management to analytics. Any entrepreneur or SMB owner…

Read More

Small Business Writing: 5 Ways to Deliver Polished Content

There’s no way around it: for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump through: You need to be able to engage prospects in as few as 140 characters, You need to be able to hold prospects’ attention through long-form blog posts, and You…

Read More

Reasons to Closely Evaluate the Cost of Your Web Hosting Provider

In April 2015, there were 15,225 businesses offering Internet hosting services within the United States. Over a year later, that number has only increased. With a range of options that large, it is difficult to assess which provider offers the best package for your small business. In fact, in a recent survey, 42 percent of…

Read More

What Do You Wish You’d Known Yesterday?

Wouldn’t it be great if there were no more digital or printed reports to tell us what happened in the past? I know. We need financial data for comparison, and to a degree—for planning. But we should be thinking of finding ways to make data available to us much earlier, when it is more meaningful…

Read More