Posts Tagged ‘Data’
5 Cybersecurity Tips for CPAs
Every day, CPAs handle documents populated with their clients’ most sensitive personal details. Names; addresses; Social Security Numbers; bank or savings account details; credit card numbers; tax information. These details and others are there on the paperwork that CPAs work with and store in their files. In the wrong hands, any of this information could…
Read MoreTurning “Time on Site” from a Vanity Metric to an Actionable One
Time is the most sought after resource on the web, short of an actual sale. But why? Time is a proxy that’s representative of attention. If users spend more time on your site, they’re paying you more attention. Right? Well, not so fast. In this post, I’ll break down how time on site is calculated…
Read MoreGood Data Debunking Popular Startup Myths
Contrary to popular startup myths and misunderstanding, tech founders aren’t mainly younger than 30. They are generally well educated, not dropouts. They tend to start up where they are, instead of moving to Silicon Valley or other tech hubs. Here’s a summary of data published by the Kauffman Foundation: We observed that, like immigrant tech founders, U.S.-born engineering…
Read MoreLet’s Get ASIC: Taking an Audience-First Analytics Approach
What do you picture when we say, “Measurement strategy”? Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way. Sure, having clearly defined metrics relating to bigger picture KPIs is…
Read More6 Lessons in Data Strategy for Startups
Data can be an intimidating concept for a new company, especially a startup. The paradox is that the agility of a new business and the lack of fixed structures and processes makes it the best candidate for using the insights provided by Big Data to adjust to the market in real-time and provide value. A…
Read MorePost-Equifax: The Best Ways to Keep Yourself and Your Business Safe from Hackers
A few years ago, most business was conducted within the walls of their own office. Important documents were typed up, printed, and filed away in a safe place at the company. However, in the past few years, it seems that you can not run a business without using the internet. Important information is being stored…
Read More10 Ways to Integrate PPC, SEO, and Analytics
One of the most common questions we get from Clients is, HOW DO WE INTEGRATE PPC, SEO, AND ANALYTICS? The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating…
Read MoreUse Network Segmentation to Make Security Manageable
Hackers are trying to destroy your business. According to a recent study by Cybersecurity Ventures, “global annual cybercrime costs will grow from $3 trillion in 2015 to $6 trillion annually by 2021, which includes damage and destruction of data, stolen money, lost productivity, theft of intellectual property, theft of personal and financial data, embezzlement, fraud,…
Read MoreChoose an Appropriate Cloud Service Provider to Guarantee Your Data Service
So many small businesses realize how useful cloud technology is for them and they want to learn how to choose the very best cloud service provider. Unfortunately, in most cases the review done of the service providers and especially their security practices is not at all comprehensive. This is a huge mistake. You want to…
Read More3 Tips for Improving Workflow with Business Process Management Software
Business process management software offers an excellent solution to the ever-growing problem of data. Your company collects, stores and uses new data every day, in each department. With BPM, you have a ready-to-use solution to help streamline efficiency in using this data. In other words—your BPM software should help you improve business protocol. All of…
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