This Is Why We Blog

With many ways to grow your small business, blogging might be low on your list of marketing initiatives. However, a well-executed blog can nicely complement your greater organizational objectives. Here are 4 reasons why a blog can help your business attract and engage a loyal consumer following.
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A Competitive Advantage: Be Nice

If you’ve been reading my customer service articles or watching my weekly videos on YouTube, then you know my definition of being amazing is about consistently being better than average. And above average means exactly that. You don’t have to be over-the-top amazing.
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Experiencing What Our Customers Experience

Too often, there’s a huge disconnect between our organizations and our customers. Our customers and prospects are frustrated with us and we don’t understand the frustration.They don’t get it, we don’t get it, there is a giant disconnect.
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How to Get Your Customer to Pay 10% More: Easy Service!

A recent Avaya study showed that 66% of customers will STOP spending money with you if your service is inconvenient. The study further points out that what is truly at stake is the lifetime value of that customer. If a customer feels that an experience is low effort and efficient, they appreciate it.
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Cast Your Net Where the Big Fish Swim

This is one of those “My dad used to say” homilies. You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. The truth of this is more nuanced.
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