Posts Tagged ‘Communication’
Is Management by Walking Around an Outmoded Fad?
One of the CEOs I coach starts his day by walking the floor of his extended facility and checking in with managers and employees of the various departments, especially the call center. He tries to feel the pulse of the company by the intensity of motion, the metrics of backlog, and the stated problems brought…
Read MoreA Riddle: Why Explain Why?
In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre. But of the five, “why” is by far the most important for business…
Read MoreThe Power of NO!
Over the years I have counseled entrepreneurs to think of a “no” response in terms of “yes, but…” There is always another way to say “no” that leaves the door open for creative thinking. Well, almost always. Sometimes, you just have to suck it up and say “NO” with strong conviction. It usually happens after several…
Read MoreWhat’s Your Ask/Tell Ratio?
Whether you are a manager or a sales person, your Ask/Tell ratio is critical to your effectiveness. The Ask/Tell ratio is a simple concept; few people think about it. It’s simply the ratio of questions you ask, compared to the statements you make. Ideally, your Ask/Tell ratio is significantly over 1. That means you spend…
Read MoreIs It Time to Ditch the Term “Social”?
Is social media social? What at first blush might seem like a highly ironic and utterly absurd question has a surprisingly firm grounding in reality, at least in today’s existing digital marketing reality. When you take a moment to stop and think about it, much of the largely two-way interplay on the ubiquitous digital communications…
Read More5 Ways to Boost Your Business with Easy Technology
Lately there’s been a great deal of research into the ways that technology is shaping the lives of young people. The jury is still out on whether or not it’s for better or for worse, but everyone agrees that having constant electronic contact will undoubtedly have a tremendous effect on so-called Gen Zers. Technology isn’t…
Read MoreListening: Now That’s a Thought
Received a telephone call from a company doing a survey: Me: Hi, this is Bob. Caller: Is Bob there? Me: Th…this is Bob. Good morning. Caller: I’m doing a survey regarding children and television. Do you have any children or grandchildren under the age of 13? Me: No, I have no children. Caller: I see. Do you have any children or…
Read More5 Expectations Your Team Has for You as a Leader
Leaders help create powerful, cohesive teams that enable organizations to achieve their targets. Part of being a great leader is understanding what the members of your team expect from you. By understanding their expectations you become a better leader and help them become an even stronger team that can achieve anything. Here are 5 important expectations…
Read MoreHow Easy to Understand is Your Marketing Content?
Do you sometimes get bogged down when writing your business’ or organization’s marketing content? Is it filled with jargon or technical information? There’s an answer for you… Cut it out! When your marketing language is difficult to understand, and only “insiders” know what you’re talking about, you have a big problem. “Language is how customers get…
Read More7 Reasons No One Opened Your B2B Email & What to Do About It
Email marketing is still one of the most effective marketing channels to reach your audience. Studies still suggest that it has great reach, offers a high ROI, and is the preferred communication channel for a majority of clients. Despite this preference, it isn’t always easy to convince readers to open your email. If you catch them at…
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