Big Changes in Franchise Marketing

When comparing franchise brands, look at who plays a role in the marketing of the franchise and where franchisee fit into it. See whether the company is responding to changes in consumer behavior and preferences, or sticking with tried and true even when it’s no longer working. You might discover something very important to your decisions.
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Turnkey Franchises

You’ll see the word “turnkey” on a lot of franchise business opportunity materials, in phrases like “turnkey franchises” to “turnkey marketing.” Not all franchisors mean the same thing by this word, though.
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Meeting Franchise Business Requirements

Stringent requirements for becoming a franchise owner can be frustrating when you’re looking for a franchise business opportunity. You may feel that net worth or experience requirements are freezing you out when you deserve a chance.
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Networking for Your Franchise Business

Networking can really help grow your business—including a franchise business. The name recognition your franchise already has can help you gain attention and clout more easily in organizations like the Chamber of Commerce or the Rotary Club, so it makes sense to take advantage of opportunities to speak or to head up committees in these groups.
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A Franchisee’s Transferable Skills

Do you dream of opening your own franchise business because you’re not happy with your job? It happens. Your boss might be driving you crazy. Your coworkers might be the reason for your malaise. Or it could be that you’re feeling suffocated because you’re not using your skills.
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