As a founder of a start up I make every second of each day count. This sounds a bit dramatic but like most passionate people I wake up every day wanting to squeeze the most out of every minute that I'm awake, so I'm always on the look out for anything that makes me more efficient.
For many mobile, software or Web app-based startups, the initial inspiration for the business stems from the discovery of something that's missing in the marketplace. At first, their dogged pursuit of providing the optimal solution is enough to keep them going.
Often, cash-strapped startups look to free software to help solve their day-to-day problems. Unfortunately, not every free app is designed as well as Google Drive or Evernote. Many are rendered unusable by poor interfaces or a lack of technical support. Some apps work well, but are not designed to grow with a business.
If you have been in business for the last couple of decades, you have read about (and perhaps have employed) new technology that improves small business efficiencies. So how can you evaluate which is the essential software you should be leveraging daily, versus what isn't so necessary?
Many in the design community will have you believe that responsive web design—websites that adjust to the appropriate size, scrolling measure, and resolution on a wide range of devices—is the best friend of search engine optimization, or SEO.
Companies are using games to enhance the customer experience and engage with their customers, as well as their employees. It is a winning strategy for businesses—providing customers with entertainment in a fun, competitive way builds the company's image and level of interaction with its customers.
From a sports car to an aircraft to a super tanker, successful operation depends upon the pilot's understanding and urgent, timely use of a dashboard. Real time information is critical to real time decision-making, and increasingly in the modern business world, decisions are made by management without extended meetings or discussion with others.
People reach out to me all the time, wanting to improve the value that they provide to their clients and customers. The latest trend is, "I need to create a phone application." When do you NEED a mobile application?
Plenty of tools, apps, and software are geared toward small businesses. The best part? They're inexpensive or, in some cases, completely free.
You are a government contractor (or an aspiring government contractor). You have done your research and you know the government agencies you want to target. Now the BIG question is: Should you sign-up for a Bid/Request-for-Proposal (RFP) system?