Boosting Your Franchise with the Power of Social Media

The consideration of social media as an effective marketing tool has continued to become one of the strongest factors in representing brands across multiple industry channels. Simply put, social media can no longer be ignored.

5 Things You Need to Know Before Investing in a Frozen Yogurt Franchise

Reasonable investment levels, low employment overhead for self-serve models, low operational costs compared with other food service businesses, and relative ease are just some of the factors that might appeal to a person looking to open a small business with support from a franchisor.

Turning Over the Keys: A Lesson in Managing the Manager

One of the great selling points of a majority of franchise opportunities in the marketplace today is the option to choose a "manage the manager" business model. It's also referred to, in a more highbrow sense, as the "semi-absentee" model.

Niche Positioning in the Franchise Industry

As franchisees grow their business and continuously strive to exceed their customers' expectations, franchisors must provide a very high quality and breadth of franchise support services.

Franchises and Business Opportunities

We're all familiar with comparing the similarities and differences between two things, but unless you're a business aficionado you may not be familiar with franchises versus business opportunities.

How Much Money Can You Make as a Franchisee?

When investigating a franchise opportunity, one of the most difficult pieces of information to get from the franchisor is how much money you might make. This may be frustrating because you are not going to invest in a business until you have a good idea of what you can earn.

Self-Directed 401K Options for Franchise Funding

Many potential franchisees, as they get further into the actual prospect of owning their own business, end up expressing surprise at the myriad of avenues available to them with regard to funding their franchise opportunity. Some have a healthy nest-egg of their own waiting in the wings, while others may rely on traditional bank loans.

If the Shoe Fits: Finding the Right Franchise to Fit Your Needs

Choosing a franchise to invest in is a lot like finding the perfect pair of running sneakers. You need to find one that will fit your needs and give you the support that you are looking for. Choosing the brightest, shiniest pair of kicks off the wall is not necessarily going to buy you happiness.

How to Franchise Your Business

Do you own a successful business? Do customers frequently tell you that you should consider franchising your business? While customer loyalty is a hallmark of a thriving business, and franchising is one of the most effective methods for growing and expanding a business, there are several other crucial factors to evaluate in order to determine whether franchising your business is the right growth strategy to pursue.

Putting Your Best Foot Forward: How to Impress and Court a Franchise Company

In any business venture between two parties, both parties are interviewing and evaluating each other. There is no difference in a franchise/franchisee relationship. For the franchise company to be successful and therefore a good investment for potential franchisees, a fair amount of vetting must be done not only by the potential franchisee, but by the franchisor.
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