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Mobile Apps: How They Can Help You Grow to the Next Level

You know that your website has to adapt to your customers’ mobile devices, but that’s not the only thing that consumers use on their smartphones and tablets. When small businesses harness the power of mobile marketing, they expand their reach, attract new customers and increase customer loyalty. Additionally, mobile outreach helps the business to learn more about their audience.

Connecting With Your Audience

Include a customer service channel in your mobile app. This will allow you to connect with your customers the moment they have a problem, which cuts down on wait time for them and additional things to handle for you. It’s also much less frustrating for the customer when they can begin and end a support ticket on the mobile device rather than being directed to your website or e-mail support.

Higher Quality Returns

Thanks to mobile marketing, small businesses can reach out to a limited pool of customers. At first, this may sound like a drawback, but it’s not; you may reach a smaller amount of people but with a higher percentage of consumers who are interested in your products or services.

Better Adaptability

The more you learn about your groups of clients, the more you can cater certain offers to specific demographics. Since different clients have different needs and buying habits, you can reach all of them with mobile marketing.

Customer Loyalty

Mobile marketing makes it easier to keep track of customers, both new and returning. This can increase customer loyalty. When you notice you have a repeat customer, you can automatically send them a special offer to encourage them to buy from you again.

Versatility for the Customer

One huge reason why customers love mobile apps is because they can begin a process on their computer and then finish it on-the-go via their mobile device. Make sure that every aspect of your business, e-commerce site, blog or newsletter can be utilized on a mobile device as well as the computer.

Endless Promotional Options

Mobile marketing allows small businesses to harness the massive power of promotional options. Explore all of your options, including text message blades, mobile shopping and contests.

There are plenty of options out there for setting up mobile apps, marketing, promotions and customer service. Companies can help small business create and monitor mobile marketing efforts with the goal of increasing revenue and expanding their client base.

Author: Anita Ginsburg is a freelance writer from Denver, CO. She enjoys writing about business, education, home and family. Informational credit to Huzzah Media

Published: June 16, 2014
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