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7 Best Practices For Your eCommerce Size Guide

Woman trying on dress in clothing rental salon

The product descriptions and their returns are the two primary aspects of shopping on eCommerce sites. Both these aspects share the cause-and-effect relationship.On eCommerce sites, buyers go through product descriptions before making their buying decision. They generally follow the measurements of dresses listed on a size chart prepared using the sizing tool for WooCommerce.

No doubt, a size guide can help an eCommerce store minimize the rate of returns from its customers. But a lot depends on how it is prepared. The practices adopted in preparing a size chart play a decisive role in its outcomes.

Knowing the best practices to prepare a size guide is paramount if you run an eCommerce store. Read on to know about them in detail.

7 Best eCommerce, Size Guide Practices

In this day and age, you can turn the heads of your target audience for apparel by using the right size guide.

  1. Gain Insight Into Sizing Technologies

Potential customers prefer shopping on eCommerce stores that have a well-defined size guide. You need to bear in mind specific pre-definite terms to explain such prospects on your eCommerce site. But before you proceed to do so, you must make certain that you have a good understanding of such terms.

There are separate pre-definite terms for both men and women. For the former, you need to use words such as big or husky. For women’s dresses, you need to understand terms such as misses, plus size, petite, and medium.

If you prepare a size guide without knowing these terms well, it can be confusing to everyone. This way, you might lose valuable opportunities to generate business leads and boost sales.

Once you understand these terms, using them in the size guide will be simple and easy. Accordingly, you can publish it on the website of your eCommerce store.

  1. Implement Size Charts Responsive To Mobile Devices

According to Statista, 46% of individuals revealed that they use a mobile retail app to look and shop for their preferred product. This figure reflects the rapid and impressive growth of M-commerce over the last few years.

Advanced smartphones are available at affordable rates these days. Plus, they can be conveniently carried in pockets. These factors have prompted many customers to switch to mobile devices from computers and laptops, especially eCommerce shopping. It is unimaginable to think about what might happen if a business does not have a mobile app.

Suppose a customer checks out the size chart published on the website of your eCommerce store. If they find that it doesn’t fit well on the screen of their mobile device, they might feel frustrated. They might go to another shopping site with a mobile-responsive size chart. That site could be your competitor’s website.

You can prevent the loss of business in this way by ensuring mobile responsiveness of the eCommerce website of your company plus the size chart on it.

  1. Display The Measurements In Inches And Centimeters

The purchase of items by customers in your eCommerce store can help boost sales. But for this to happen, you must address the needs of both kinds of customers.

One way of doing it is to use both the imperial system and the SI unit in the size chart. By following this simple rule, you can make things simple and easy for your customers. As a result, they will keep coming back to your eCommerce store from time to time.

  1. Provide Size Charts In Different Languages

Do you want to provide a truly global shopping experience to shoppers in your eCommerce store? Ensuring multi-lingual support is perhaps the best way of doing it.

This move will help reduce the abandonment of your eCommerce store by potential customers. At the same time, it will also enhance the experience of shoppers.

  1. Use Different Size Charts For Different Apparels

Your eCommerce store may deal with several clothing items. Using the same size chart for all of them can mislead shoppers. So, you must have different sizing guides for other items. Also, it is vital to ensure their appropriateness concerning different items.

  1. Use A Video Tutorial

Not every visitor who visits the website of your eCommerce store is a pro. Some of them can also be newbies. A video tutorial is nothing shorter than a blessing for such shoppers. At present, there are many ways to add value to video content for business prospects.

They can understand the method of using a size guide with remarkable ease with the help of a video tutorial. By guiding them to use a size chart, you would give a good reason to shop again from your eCommerce store.

  1. Empower Your eCommerce Store With AR Technology

Augmented Reality (AR) uses perceptual information generated by computers to give the feel of the real-world environment. While there are many reasons why brands use AR technology, it has been helpful for those belonging to the eCommerce segment in recent years.

The AR technology comes with a wide range of tools. By using them, you can explain the procedure to select the right sizes of various items of your eCommerce store to your target audience with ease. The best part about this technology is that it is automatic. So, you wouldn’t need to spend an additional amount on hiring a workforce for using it.


No doubt, email hygiene is one of the best ways to boost sales of eCommerce stores. However, you would achieve even better outcomes if you use it in conjunction with the right size guide on your website based on the above practices. Identify the points from the above list that you haven’t included on the checklist of your size guide practices yet, and start working on them now.



Published: October 5, 2021

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Efrat Vulfsons

Efrat Vulfsons is the Co-Founder of PR Soprano and a data-driven marketing enthusiast, parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.

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