While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.
Yahoo
Pay Attention to Yahoo: Yelp Partnership Focuses Local Search Back at Yahoo
Now that Yahoo is partnering with the popular directory Yelp, its importance for local search will dramatically go up. This is big news for any business that serves local customers.
