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Home / Archives for Word of Mouth

Word of Mouth

Advertising through Your Customers

Dec 20, 2012 By Scott Miller

The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Branding, Business Services, Communications, Customer Acquisition, Customer Experience, Customer Loyalty, Establishing Priorities, Innovation, Keys to Business Success, Marketing, Networking, Product Development, Relationships, Sales Strategies, Saving Money, Tracking Data, Value, Word of Mouth

Effective Market Segmentation

Dec 19, 2012 By Scott Miller

A business can only be built on the strength of its customers. You can maximize the support you get from customers through effective market segmentation. Two of the segmentation strategies you can use are attitudinal segmentation and demographic segmentation.

Filed Under: Strategic Planning Tagged With: Advertising, Customer Acquisition, Customer Loyalty, Keys to Business Success, Market Segmentation, Marketing, Planning, Research Tools, Tracking Data, Word of Mouth

Managing Customer Expectations

Dec 18, 2012 By Harry Kierbow

When a customer has a bad experience with your business, it has major consequences. One of the most common reasons customers are dissatisfied with a business is that they don’t know what to expect. If a customer doesn’t know exactly what you’re offering, it becomes hard to come away happy.

Filed Under: Customer Service Tagged With: Communications, Customer Experience, Customer Loyalty, Customer Service, Managing Customer Expectations Customer Service Experience Loyalty Value Word of Mouth Communications, Value, Word of Mouth

Marketing Basics

Dec 17, 2012 By Will Adams

Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.

Filed Under: Marketing Your New Business Tagged With: Advertising, Market Segmentation, Marketing, Online Strategy, Product Development, Social Media, Website, Word of Mouth

6 C’s of Relevant Benefits

Dec 17, 2012 By Scott Miller

For any business to succeed, it must offer value to its customers. A great value is what will bring customers back, and drive growth. An important factor in value is relevant benefits, which is how your product or service meets the needs and wants of customers.

Filed Under: Marketing Your New Business Tagged With: Customer Loyalty, Differentiation, Keys to Business Success, Relevant Benefits, Relevant Benefits One More Customer Fran Tarkenton Scott Miller Control Choice Change Customization Connection Convenience, Value, Word of Mouth

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From the Editor’s Desk…

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Leading With Gratitude, by Adrian Gostick and Chester Elton
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When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

Managing Remote Teams: 6 Ways To Increase Motivation

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