Google’s web.dev Scoring Tool and Your Local Business

Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website…

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5 Ways to Improve Your WordPress Blog

If your blog runs on WordPress, it is in good company. WordPress is now the most popular CMS in the world, powering about 38% of all websites. WordPress sites post an average of 70 million blog posts monthly, and these get 20 billion views and growing. But if you want more views or conversions than the…

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5 Types of Usability Testing Methods for Websites and Businesses

Understanding and properly executing user testing is essential to ensuring that your company’s website is easy to use. You’ll easily lose customers if you’re unaware of and doing nothing about how complicated it is to work with your company. Usability testing methods for websites are all about finding out what the experience of an end…

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Meta Tags for Local SEO: The Essential Guide

Meta tags are invisible tags that search engines use to determine the meaning of a web page. Meta tags have significant influence on SEO, especially local SEO. This is due in part to the indifference many local web designers have towards meta tags. They are crucial to validating the relevance of title, keywords, and the…

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5 Ways to Get More Calls from Google My Business

If you want to get more calls, Google My Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you. So what can you do to get more calls from…

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The 2019 Guide to eCommerce Sales Success

The eCommerce world is booming. After one year in business, the average online store enjoys a monthly revenue of almost $330,000. That’s pretty amazing, and it proves that we’ve known for a long time: the number of shoppers preferring to purchase online is growing and you’ve never had a better chance to run a successful…

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3 Reasons Small Businesses Need Link Building

The world of link building and search engine optimization is constantly changing. Now, more than ever, it is important for your business to have high quality links. Success is dependent on your ability to understand and implement link building campaigns. The following are three reasons why your business should be concerned about link building. 1.…

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Your Website is Your Workhorse

I am hoping that you’re still giving some thought as to how to head into 2019 with smart marketing that gives you the edge. To that point, we’re continuing with the ongoing series I’ve been writing on the most important marketing channels to consider for 2019. The focus of this post may seem like a…

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